The Alchemy of Tumblr Gold: Uses of Social Media at the Chemical Heritage Foundation
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Presentation from the MARAC conference in Newark, NJ on April 20–22, 2017. Session 6: You Established a Social Media Presence, What's Next?
This presentation offers an overview of social media outreach at the Chemical Heritage Foundation. A particular focus is placed on the strategies, content, and workflow of the Othmer Library's Tumblr, Othmeralia.