College of Arts & Humanities
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The collections in this community comprise faculty research works, as well as graduate theses and dissertations.
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Item Psychological inoculation against vaccine misinformation: why and how it works(2023) Wang, Yuan; Nan, Xiaoli; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Vaccine misinformation has posed a significant threat to public health. Drawing upon inoculation theory, this dissertation investigates whether exposure to an inoculation message – a message that forewarns and refutes potential persuasive attacks – can confer resistance to misinformation about COVID-19 vaccines. Based on two online experiments, this research seeks to answer four overarching questions: Can exposure to an inoculation message reduce susceptibility to misinformation? Through which mechanisms does inoculation message confer resistance to misinformation? Does the effect of inoculation messages vary among initially informed, uninformed, and misinformed individuals? How do partisan source cues (in-group vs. out-group) impact the effectiveness of inoculation messages among politically affiliated individuals? Study 1 investigated the effectiveness, mechanisms, and recipient factors related to inoculation messages. A two-condition (inoculation vs. control) between-subject experiment was conducted (N = 659). Results indicated that exposure to an inoculation message effectively reduced individuals' susceptibility to misinformation. Inoculation message not only counteracted beliefs in misinformation but also protected positive attitudes and intentions toward COVID-19 vaccination. Moreover, perceived ease of counterarguing and anger were identified as significant mediators underlying the persuasive effects of the inoculation message, while counterarguing was not a significant mediator. Furthermore, the effectiveness of inoculation message remained consistent among initially informed, uninformed, or misinformed groups, suggesting that inoculation message offers both prophylactic and therapeutic effects. Study 2 examined how partisan source cues impacted inoculation message effectiveness. A 2 (in-group vs. out-group inoculation) X 2 (in-group vs. out-group misinformation) between-subject online experiment was conducted among politically affiliated individuals (N = 448). Results showed no main or interaction effects of in-group (vs. out-group) inoculation and in-group (vs. out-group) misinformation on persuasive outcomes, suggesting that the efficacy of inoculation messages in conferring resistance to misinformation did not differ based on whether the inoculation or misinformation messages came from an in-group or out-group source. Additionally, party identification strength moderated the impact of in-group (vs. out-group) inoculation on beliefs in COVID-19 vaccine misinformation and COVID-19 vaccination attitudes. Surprisingly, the advantage of in-group inoculation over out-group inoculation was stronger among individuals with lower levels of party identification. Moreover, out-group inoculation appeared to be more persuasive than in-group inoculation among individuals with extremely strong political identification. This dissertation offers several theoretical and practical implications for health communication research and practice. First, this research contributes to inoculation theory by examining two alternative mechanisms – perceived ease of counterarguing and anger – underlying inoculation message effects. The findings underscore the importance of considering cognitive, meta-cognitive, and affective routes that underlie resistance to persuasion. Additionally, this research expands the scope of inoculation theory by demonstrating its effectiveness among initially informed, uninformed, and misinformed individuals. These results suggest that inoculation messages can be useful beyond the traditional scope of cultural truisms, offering both prophylactic and therapeutic effects. Furthermore, the study challenges the conventional assumption that messages from in-group sources are more persuasive than those from out-group sources, indicating that political groups should work together to address vaccine hesitancy. Overall, this dissertation supports the use of inoculation messages as an effective tool in counteracting misinformation and promoting vaccination acceptance.Item Modeling Wise Angers Online: Generation Z Activists and Their Digital Rhetorics of Feminist Rage(2023) Starr, Brittany Noelle Schoedel; Enoch, Jessica; English Language and Literature; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)“Modeling Wise Angers Online: Generation Z Activists and Their Digital Rhetorics of Feminist Rage” works at the nexus of feminist theory, digital media studies, and rhetoric to investigate how teen and young adult activists use 21st century social media technologies to challenge the sexist, racist, ageist, and ableist anger norms that disenfranchise young women in the public sphere. Each chapter theorizes what I call a “wise anger” strategy that its principal subject deploys to generate rhetorical agency for angry girl activists and change oppressive anger norms. The activists I examine are Greta Thunberg, Thandiwe Abdullah, and Shina Novalinga. While their causes range from the climate crisis to racial justice and Indigenous rights, and their primary platforms in my case studies are Twitter, Instagram, and TikTok, respectively, they all make innovative, strategic use of digital affordances to reframe young women’s anger in public discourse. Examining datasets I compiled from the activists’ social media posts between 2018-2022, I use grounded theory and rhetorical analysis to identify patterns in the anger expressions in the multimodal, multilayered posts. I read the patterns through feminist and Black feminist theories of oppressive anger norms (Jaggar, Ahmed, Traister, Chemaly, Lorde, Cooper, Judd, Collins), cultural rhetorical frameworks (Powell et al.; Karetak, Tester, and Tagalik) and youth activist rhetorical frameworks (Applegarth, Hesford, Taft, Dingo). This dissertation is premised on the understanding that emotions have a biological basis, but are constructed socially, rhetorically, and culturally and thus tend to be scripted in ways that reproduce asymmetrical relations of power (Aristotle, Dixon, Fine, Gross, Harrington, Koerber). Ultimately, I develop a theory of wise anger as an angry response to injustice that is intelligent, informed, constructive, justice-oriented, hope-driven, rational, reasonable, and moral. The wise anger these youth activists model through their digital rhetorics on social media is part of a genealogy of feminist rage that envisions and enacts a more inclusive, more livable world.Item Féminisme sur Instagram : un bilan mitigé(2022) Danos, Clara Clémentine Alice; Orlando, Valérie K; French Language and Literature; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Online feminism was birthed alongside the Internet in its infant stages. With the years, it evolved into a virtual fight on social media and especially on Instagram. The goal of this thesis is to analyze content created by French feminists on Instagram and decide if it could be identified as a fourth wave of feminism in which women would rule the virtual world emancipating themselves from patriarchy in virtual life, in hopes of a more equitable society offline. Presently, alterations in combat against this ubiquitous foe are becoming more accessible, pedagogical, and aesthetic. However, these adaptations corrupt the core of feminism itself; lost consistence in the process with a lack of references, novelty, and anti-capitalist spirit. These inhibitors actively preventing the progression of a fourth wave. Consequently, feminists currently navigate the parameters of male engineered social media and experiencing an Instagram that is complicit in masculinist abuse through internal politics and outside actors.Item IMPACT OF WEB CONTENT FEEDBACK SYSTEM ON THE EFFECTIVENESS OF HEALTH PROMOTION MESSAGES ON YOUTUBE: A NORMS-BASED INQUIRY(2017) Yang, Bo; Nan, Xiaoli; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)The widespread use of social media in health communication makes it important to understand how the media’s characteristics impact health communication effectiveness. This dissertation used social norms theory to explain the persuasive impact of web content feedback system—a unique feature of social media—on people’s responses to health promotion messages posted on a social media site YouTube. Three common social media content feedback cues (comments, aggregate ratings, and message view count) were examined. These cues were expected to influence people’s health attitudes and behavioral intentions via the mediation of three types of perceived social norms (descriptive norms, injunctive norms and subjective norms). Two experiments examined the norms-mediated model in three health contexts (smoking, binge drinking, and texting while driving). Experiment 1 examined the influence of proportion of positive comments (large, medium, vs. small) and comment focus (message vs. behavior). As expected, proportion of positive comments was negatively related to people’s perceived social approval of smoking and texting while driving (injunctive norms). However, it had a concave downward relationship with perceived social approval of binge drinking (i.e., injunctive norms). The results also suggested an important impact of comment focus on people’s responses to health promotion messages. Experiment 2 examined the influence of proportion of thumbs-up (large, medium, vs. small) and message view count (high, medium vs. low). It was hypothesized that greater proportion of thumbs-up would lead to less favorable beliefs about problem behaviors. This hypothesis was supported only when the outcome variable was texting while driving intention. View count positively predicted people’s smoking and binge drinking intentions and marginally, positively predicted texting while driving subjective norms. It had a concave downward relationship with binge drinking attitudes. Experiment 2 also found complex joint effects of view count and proportion of thumbs-up. In spite of many findings about the influence of comments, ratings, and view count on norms, attitudes, or intentions, both study 1 and study 2 provided limited support for the hypothesized norms-based mediation. Limitations, theoretical and practical implications, and directions for future research are discussed.Item Screening Diversity: Women & Work in Twenty-First-Century Popular Culture(2016) Brunner, Laura; Bolles, A. Lynn; Women's Studies; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Screening Diversity: Women and Work in Twenty-first Century Popular Culture explores contemporary representations of diverse professional women on screen. Audiences are offered successful women with limited concerns for feminism, anti-racism, or economic justice. I introduce the term viewsers to describe a group of movie and television viewers in the context of the online review platform Internet Movie Database (IMDb) and the social media platforms Twitter and Facebook. Screening Diversity follows their engagement in a representative sample of professional women on film and television produced between 2007 and 2015. The sample includes the television shows, Scandal, Homeland, VEEP, Parks and Recreation, and The Good Wife, as well as the movies, Zero Dark Thirty, The Proposal, The Heat, The Other Woman, I Don’t Know How She Does It, and Temptation. Viewsers appreciated female characters like Olivia (Scandal), and Maya (Zero Dark Thiry) who treated their work as a quasi-religious moral imperative. Producers and viewsers shared the belief that unlimited time commitment and personal identification were vital components of professionalism. However, powerful women, like The Proposal’s Margaret and VEEP’s Selina, were often called bitches. Some viewsers embraced bitch-positive politics in recognition of the struggles of women in power. Women’s disproportionate responsibility for reproductive labor, often compromises their ability to live up to moral standards of work. Unlike producers, viewsers celebrated and valued that labor. However, texts that included serious consideration of women as workers were frequently labelled chick flicks or soap operas. The label suggested that women’s labor issues were not important enough that they could be a topic of quality television or prestigious film, which bolstered the idea that workplace equality for women is not a problem in which the general public is implicated. Emerging discussions of racial injustice on television offered hope that these formations are beginning to shift.Item Building online communities after crises: Two case studies(2014) Janoske, Melissa; Liu, Brooke F; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Building community in a crisis situation offers individuals a chance to not just survive, but potentially thrive through a disaster. Communities offer a unique benefit in a crisis by expanding beyond the geographic to include virtual spaces, particularly when other media are not available for survivors. This project applies theoretical frameworks from both complexity theory and the community of practice model to explore how individuals form online communities after crises, how those communities impact crisis recovery, and how the model can be used to understand communities' crisis communication. This project used a qualitative case study method, including content analysis of two communities that formed online after two crises, and interviews with nine members, including the founder, of one of the communities. The first case is the Jersey Shore Hurricane News Facebook page, formed during Hurricane Sandy in October 2012. The second case looks at a hashtag-based (#batman and #shooting) community on Twitter after the shooting at a Colorado movie theater in July 2012. The results show that instead of a typical one-to-many communication model and organizational focus, utilizing a community of practice allows for both a one-to-one model and a consequent focus on affected individuals. The community of practice model accommodates findings which suggest that location is important in building community, a need for adapting information needs to the community, and the acceptance of multiple relationship types. A new, alternate final dimension of communities of practice, continuation, is suggested and exemplified. This project argues for developing these online communities prior to a crisis. There are also specific suggestions for tools within technology that would be most useful to crisis-based communities of practice, and both benefits and drawbacks to the platforms studied. Practically, social media platform designers need to spend time thinking through how people connect during a crisis, and to make it easier for them to get the information they need quickly. In showcasing how to integrate social media, crisis communication, and a community-based model, this dissertation offers theoretical and practical suggestions for altering and improving current understandings of the best way to aid individual crisis response and recovery.