An Exploratory Analysis of Campus Engagement with Library GIS and Data Services

Abstract

The GIS and Data Services Center at McKeldin Library supports a wide range of geospatial and data-related needs for the University of Maryland community. To better understand the spatial distribution of our users, we analyzed departmental affiliation and academic status (undergraduate, graduate, faculty, etc.) to associate constituents with specific campus buildings based on their primary academic programs. Using this data, we conducted a network analysis along campus roads and pedestrian paths to calculate walking times from each academic building to McKeldin and STEM Libraries. We also compared the locations of individuals who attended in-person events versus those who only participated online, to assess whether physical proximity to library facilities correlates with in-person engagement. These insights reveal underserved areas on campus and inform targeted outreach strategies, enabling more equitable and effective programming across the university.