DISINFORMATION THAT ENTERTAINS: THE ALT-RIGHT’S USE OF POPULAR AND POLITICAL CULTURE STRATEGIES

Abstract

This project takes seriously the nested relationship of popular culture and political culture, highlighting how that relationship has promulgated alt-right disinformation in the long Trump era. Throughout this study, strategies of conspiracy, horror, and dog whistles are examined, as well as considering audiovisual concepts like realism and mimesis. Such alt-right disinformation establishes reactionary frames of racism, misogyny, and anti-governance. This work looks at both sides of the popular/political culture relationship, examining cinematic films, political campaign advertisements, and social media posts. I conclude by offering satire as one potential counterstrategy against alt-right disinformation that also resides in the nested relationship between popular and political culture.