Although Farrelly and Hutchinson (2014) have shown that a substantial majority of academic libraries now provide streaming video, the literature contains few studies which focus on how such resources are used. This article presents the results of a qualitative research study investigating instructor use of one category of streaming video resources, educational videos, which are important because they are sold a higher price than most individuals can afford, and thus are typically only available to instructors through the library. The researcher conducted in-depth interviews with 18 instructors who use educational streaming video resources and analyzed the data to provide insight into factors that academic libraries should consider when deciding which resources to invest in, which acquisition models to pursue, and what marketing strategies to employ to ensure maximum usage.