Essays on Issues in New Product Introduction: Product Rollovers, Information Provision, and Return Policies

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dc.contributor.advisorSouza, Gilvan Cen_US
dc.contributor.advisorXu, Yien_US
dc.contributor.authorKoca, Eylemen_US
dc.contributor.departmentBusiness and Management: Decision & Information Technologiesen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2011-10-08T06:41:35Z
dc.date.available2011-10-08T06:41:35Z
dc.date.issued2011en_US
dc.description.abstractIn this dissertation we study several key issues faced by firms while introducing new products to market. The first essay looks at product rollovers: introduction of a new product generation while phasing out the old one. We study the strategic decision of dual vs. single roll jointly with operational decisions of inventory and pricing during this transitional period. Our results confirm previous findings and uncover the role and interaction of several parameters that were not examined before. In the second essay, we investigate the role of information provision and return policies in the consumer purchasing behavior and on the overall market outcome. We build a novel model of consumer learning, and we attain significant analytical findings without making any distributional assumptions. We then fully study the joint optimization problem analytically under uniform valuations. In the third essay, we study competition in the framework described in the second essay and we identify the potential Nash equilibria and associated conditions. Our findings demonstrate the effect of competition on return policy and information provision decisions and provide insight on some real-life observations.en_US
dc.identifier.urihttp://hdl.handle.net/1903/12091
dc.subject.pqcontrolledBusinessen_US
dc.subject.pqcontrolledMarketingen_US
dc.subject.pqcontrolledOperations researchen_US
dc.subject.pquncontrolledCompetitionen_US
dc.subject.pquncontrolledInformation Provisionen_US
dc.subject.pquncontrolledNew Product Introductionen_US
dc.subject.pquncontrolledOM-Marketing Interfaceen_US
dc.subject.pquncontrolledProduct Returnsen_US
dc.subject.pquncontrolledProduct Rolloversen_US
dc.titleEssays on Issues in New Product Introduction: Product Rollovers, Information Provision, and Return Policiesen_US
dc.typeDissertationen_US

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