SOCIAL MEDIA INSTRUCTION IN JOURNALISM AND MASS COMMUNICATIONS HIGHER EDUCATION

Abstract

The purpose of this research is to examine how university-level journalism programs throughout the country are teaching, utilizing, and confronting the new and developing topic of social media. Examined in this research is how journalism programs incorporate social media instruction into their curriculum, how they put it to practice on their program's website, and how and if their tracks or sequences have changed in name and content to reflect an industry shift towards digital, interactive and social media. The questions this thesis will answer are (1) how are journalism schools throughout the country are teaching social media, teaching with social media, and teaching about social media; (2) do social and new media have a place in journalism curricula; and (3) how do changes in the media industry and journalism school curricula coincide.