Female guitarists in the American rock industry are faced with challenges presented by gender scripts in culture that affect their public reception. In order to negotiate such challenges, women use public performance venues as spaces within which to negotiate power in gender scripts, and to create counter-hegemonic discourse. Public space may take the form of the stage, the internet, or televised media, and women utilize these spaces to render discourse performative in a variety of ways. Thus, counter-hegemonic discourses may be created that celebrate the accomplishments of guitar women.