Creating a profile for your library with a distinct personality can be a challenge, especially in the current digital age where social media and mobile platforms are patrons' main sources of interaction and information-gathering. How do libraries manage this hurdle and connect to the varying demographics of their patrons? The Priddy Library is using Adobe Spark to upgrade its social media to engage with patrons at their level through the platforms they frequent the most, such as Instagram. Our goal is to have a unique profile with a strong voice that attracts patrons, but also provides them with the resources they need from the library. Adobe Spark allows our social media team to create captivating posts, pages and videos that connect users with library services, inclusive and diverse experiences, along with other tools they will need to be successful. Through trainings we offer on the use of Adobe Spark for students, faculty and staff, it can not only enhance our users' experience with social media but in a variety of other aspects of their life, such as personal milestones, business ventures, professional promotion, and academia. Attendees will walk away with practical knowledge on using Adobe Spark and social media practices that can help take your library's digital marketing to an entirely new level.