Marketing Theses and Dissertations
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http://hdl.handle.net/1903/2790
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AN INVESTIGATION INTO THE IMPACT OF SEX ROLE IDENTITY ON THE EFFECTIVE PERFORMANCE OF SALESWOMEN
(1988)Because of an increasing shortage of qualified salespersonnel, recruiters for sales positions are very receptive to female applicants. Despite this, sex-discrimination is still detectable in the market place. Some sales ... -
HOW AND WHEN SIGNALING IMPACTS CONSUMPTION
(2021)This dissertation includes three essays that investigate the impact of signals that certain consumption choices can send to other consumers. In particular, each essay focuses on how consumers’ consumption-related decisions ... -
TWO ESSAYS ON USER-GENERATED CONTENTS IN MARKETING
(2020)This dissertation studies two topics regarding user-generated content (UGC) in social media context. Due to its rapid proliferation, UGC has received much attention among both practitioners and researchers. Although past ... -
STRATEGIC MERCHANT COMPETITION AND LARGE ASSORTMENT MANAGEMENT IN ONLINE MARKETPLACES
(2020)In this dissertation research, I study strategic merchant competitions on a retail deal platform and propose a new modeling approach for discovering consumer preference structures in online shopping environments with large ... -
DERIVING HAPPINESS FROM CONSUMPTION: TOWARDS AN UNDERSTANDING OF ENJOYMENT IN CONSUMER CONSUMPTION
(2019)This dissertation includes three essays that investigate factors that influence how much enjoyment consumers derive from their various daily consumption. The first essay examines whether and when shared experiences are ...