This research addresses barriers and solutions to crisis communication challenges based on existing crisis communication theories. The theories highlighted and expanded upon are integrated crisis mapping theory (ICM) and situational crisis communication theory (SCCT). Using these two theories, a new theory, attention crisis communication theory (ACCT) is postulated as a solution for attentional bias. Attentional bias is observed in crisis management teams during the onset of the critical incidence phase or at the beginning of a crisis trigger event. Other theories including real options decision theory and networks theory are considered and discussed as potential alternatives to ACCT.