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Adidas, Where Originality Meets Actuality

dc.contributor.advisorLefkoff, Roxanne
dc.contributor.authorBarth, Zohara
dc.date.accessioned2012-03-02T18:22:31Z
dc.date.available2012-03-02T18:22:31Z
dc.date.issued2012-03-01
dc.identifier.urihttp://hdl.handle.net/1903/12436
dc.descriptionThis paper consists of thorough and diverse research, as well as creativity in making recommendations. There are a broad range of sources that include Chinese newspapers, to fully explore the issues at hand.en_US
dc.description.abstractIn this paper I assumed the role of marketing consultant for Adidas and made suggestions for ways it can expand in the Chinese market and target the youth of China.en_US
dc.language.isoen_USen_US
dc.subjectAdidasen_US
dc.subjectChinaen_US
dc.titleAdidas, Where Originality Meets Actualityen_US
dc.typeResearch Paper and Marketing Proposalen_US
dc.relation.isAvailableAtDigital Repository at the University of Maryland
dc.relation.isAvailableAtUniversity of Maryland (College Park, Md)
dc.contributor.departmentMarketingen_US


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