Communication

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    Queer Ecology of Monstrosity: Troubling the Human/Nature Binary
    (2023) Thomas, Alex Jazz; Steele, Catherine K; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    As a form of visual communication, monsters in popular culture represent and reinforce the changing thoughts and emotions cultures have toward the human/nature binary. This binary, historically supporting discrimination based on race, gender and sexuality, and the environment’s abuse, is often supported through monstrous representations of the Other, but this is a limited view of a monster’s potential. I argue that contemporary hybrid monsters that blend humans and nature together in one queer, boundary-defying body represent U.S. society’s changing relationship with nature while giving the audience a new form of connecting or identifying with the environment and Othered body that critiques the popular ideology of both being something to fear or use. In this study, I advance a monstrous splice of queer theory and ecocriticism that probes the plasticity and queerness of humans and the environment allowing for new narratives, forms of life, and discourses about naturalization and the environment. Through queer ecological theory and methodology, I examine visual and contextual media to study the monster’s potential to embody nature, people, and their conjoined discrimination. The plasmaticness and subversive culture of animation and comics let the monstrous thrive in their display of the plasticity of humans and the environment. I structure my analysis into three case studies focusing on the potential of monsters to critique evolutionary ideology, human exceptionalism, and ecological interaction in light of queer theory’s critique of what is ‘natural.’ Radford Sechrist’s television series Kipo and the Age of the Wonderbeasts and K.I. Zachopoulos and Vincenzo Balzano’s graphic novel Run Wild oppose human exceptionalism by visually plasticizing humanity and giving animals culture and agency in a way that rejects anthropocentric thinking. The monsters of Tomm Moore and Ross Stewart’s independent film, Wolfwalkers and Morvan and Nesmo’s ecological detective novel Bramble critique the cultural separation of urban and green spaces that has excused racial and sexual violence by displaying humanity’s innate connection to nature. Finally, Marguerite Bennett’s erotic graphic novel Insexts and select episodes from Tim Miller’s Love, Death, & Robots challenge evolutionary ideology. In this last case, characters retain their femininity and humanity in their monstrous transformations, rejecting evolutionary and societal inferiority and ultimately showing they can still retain parts of themselves and be powerful and deadly. Taken together, these texts span genres, writing/drawing styles, intended age groups, and environmental messages. They provide a wide range of monster representations and give audiences new ways to view and understand the issues surrounding what we see as ‘human’ or ‘natural’, balancing empowerment, subversivism, and condemnation.
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    "We band of brothers"? A social-identity-based study of military public affairs professional identity, organizational socialization, and collaboration
    (2019) Bermejo, Julio Javier; Liu, Brooke F; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    Today, military public relations, or military public affairs (Levenshus, 2013), is drawing attention for the lessons it might have to offer to organizations more broadly. Yet, military public affairs has been neglected within the public relations scholarly field (Toledano, 2010). In the present study, I applied the “social identity approach” (Hornsey, 2008, pp. 204-205) as my conceptual framework to explore the development of military public affairs professional identity through socialization of public affairs managers in joint entry-level military public affairs training. Along with professional identity and organizational socialization, I explored the development and practice of collaboration as a public affairs competency. To complete the study, I conducted semi-structured interviews (27 initial interviews, three follow-up interviews) with 27 students, practitioners (i.e., former students), instructors, and administrators of the U.S. Defense Department’s entry-level Public Affairs Qualification Course. Findings supported the scholarly understanding that public relations practice is a boundary spanning function, with internal boundary spanning an important aspect of the public affairs manager’s work (Neill, 2014). Findings helped to extend understanding of organizational socialization by suggesting that the public affairs manager, as a nonprototypical member of the organization, must be accepted by the commanding officer and other leaders, often representing combat arms fields, to achieve inclusion in the organization (Wenzel, Mummendey, & Waldzus, 2007). Findings further helped to broaden understanding of public relations collaboration by drawing attention to vital collaboration partners that have been obscured through their agglomeration in the concept of the “dominant coalition” (Grunig, 2006, p. 160). Findings suggested the new insight that public affairs managers are socialized for proactivity, an unexpected outcome given the priorities of military organizations as “high-reliability organizations” (Myers, 2005, p. 345). Additionally, findings suggested that ambiguity attends the public affairs function and that this ambiguity can constrain public affairs, but also create opportunities for collaboration, especially under conditions of contextual uncertainty (L. A. Grunig, 1992; Rast, Gaffney, Hogg, & Crisp, 2012). Findings additionally suggested that collaboration opportunities may increase for public affairs when those efforts are more visible to the organization and are seen to benefit it (Platow & van Knippenberg, 2001).
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    NELSON MANDELA’S 1990 VISIT TO THE UNITED STATES OF AMERICA: RHETORIC(S) OF THE ANTI-APARTHEID MOVEMENT
    (2019) Obike, Nma Winnie; Parry-Giles, Trevor; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    Nelson Mandela’s 1990 visit to the United States of America was a victory tour for Mandela and the anti-apartheid movement in America given the significant role that everyday Americans played to secure his release from prison. In this dissertation, I ask how Mandela’s 1990 visit underscored the historic, visual, and ideographic rhetoric of the anti-apartheid social movement in America. To find answers, I examine Mandela’s rhetoric as expressed in the black power salute, his address to Congress, and solidarity with regional anti-apartheid groups. The anti-apartheid movement in America mirrored the civil rights movement with its myriad protest strategies. Under the umbrella of the Free South Africa Movement (FSAM), boycotts, sanctions, and divestment strategies were implemented at the national and state level to end apartheid. FSAM members hosted Mandela’s 1990 visit during which he used the tools of rhetoric to reach directly to the American people to seek solidarity and support for continued sanctions against the South African apartheid regime. Mandela’s display of the visual gesture of the black power salute contributed to a cultural change in the denotative meaning of the gesture. Once the symbol of radical nationalist black politics, the black power salute became a symbol of black pan-African unity and solidarity.
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    Flooded with Information from Social Media: Effects of Disaster Information Source and Visuals on Viewers' Cognitive, Affective, and Behavioral Responses
    (2016) Fraustino, Julia Daisy; Liu, Brooke F.; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    While a variety of crisis types loom as real risks for organizations and communities, and the media landscape continues to evolve, research is needed to help explain and predict how people respond to various kinds of crisis and disaster information. For example, despite the rising prevalence of digital and mobile media centered on still and moving visuals, and stark increases in Americans’ use of visual-based platforms for seeking and sharing disaster information, relatively little is known about how the presence or absence of disaster visuals online might prompt or deter resilience-related feelings, thoughts, and/or behaviors. Yet, with such insights, governmental and other organizational entities as well as communities themselves may best help individuals and communities prepare for, cope with, and recover from adverse events. Thus, this work uses the theoretical lens of the social-mediated crisis communication model (SMCC) coupled with the limited capacity model of motivated mediated message processing (LC4MP) to explore effects of disaster information source and visuals on viewers’ resilience-related responses to an extreme flooding scenario. Results from two experiments are reported. First a preliminary 2 (disaster information source: organization/US National Weather Service vs. news media/USA Today) x 2 (disaster visuals: no visual podcast vs. moving visual video) factorial between-subjects online experiment with a convenience sample of university students probes effects of crisis source and visuals on a variety of cognitive, affective, and behavioral outcomes. A second between-subjects online experiment manipulating still and moving visual pace in online videos (no visual vs. still, slow-pace visual vs. still, medium-pace visual vs. still, fast-pace visual vs. moving, slow-pace visual vs. moving, medium-pace visual vs. moving, fast-pace visual) with a convenience sample recruited from Amazon’s Mechanical Turk (mTurk) similarly probes a variety of potentially resilience-related cognitive, affective, and behavioral outcomes. The role of biological sex as a quasi-experimental variable is also investigated in both studies. Various implications for community resilience and recommendations for risk and disaster communicators are explored. Implications for theory building and future research are also examined. Resulting modifications of the SMCC model (i.e., removing “message strategy” and adding the new category of “message content elements” under organizational considerations) are proposed.
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    WHERE DOES NEWS ABOUT PRESCRIPTION DRUGS COME FROM?: EXPLORING HOW ORGANIZATIONS BUILT AND FRAMED THE NATIONAL NEWS MEDIA AGENDA FOR HORMONE THERAPY FROM 1995 TO 2011
    (2013) Weissman, Paula L.; Aldoory, Linda; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    ABSTRACT This longitudinal study explored how health and medical organizations used public relations techniques to influence news content about postmenopausal hormone therapy (HT) from 1995 to 2011. A theoretical framework that combined agenda building, information subsidies, and framing guided the study (Zoch & Molleda, 2006). Quantitative content analyses were conducted on 675 press releases about HT distributed through PR Newswire and EurekAlert!, and 429 news stories about HT in the Associated Press Newswire (AP), The New York Times, The Washington Post, Los Angeles Times, and The Wall Street Journal. Supplemental qualitative content analyses of organizational websites, annual reports, and scientific publications explored financial relationships and potential collaborations between ten organizations that emerged as the most successful agenda builders. Six types of health and medical organizations produced press releases about HT: pharmaceutical companies, academic/medical institutions, nonprofit health advocacy organizations, medical/scientific journal publishers, U.S. government agencies, and other for-profit organizations. A positive, statistically significant relationship was found between the quantity of press releases and news stories over time (r = .55, p<.001). Findings also supported the transference of specific objects, such as brand-name HT products, and attributes, such as risks and benefits, from the public relations to the news media agenda. Academic/medical institutions and nonprofit health advocacy organizations were significantly more likely than pharmaceutical companies to identify non-FDA approved, "off-label" benefits. Wyeth Pharmaceuticals, manufacturer of leading HT brands Premarin and Prempro, financially subsidized most of the top-ten, agenda-building organizations, including four academic/medical institutions and two non-profit health advocacy organizations that were frequently cited in news stories. Additionally, a substantial degree of synergy was found between these organizations in terms of how they framed menopause and HT over the study period. This study supported and extended the theoretical framework used by offering insights into how organizations may collaborate through funding arrangements and third-party communication techniques to influence news content in a health and medical context. The findings also contributed a new and important dimension to scholarship on pharmaceutical promotion of prescription drugs, which has neglected the role of public relations and focused almost exclusively on more overt, paid-promotional efforts like direct-to-consumer advertising.
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    The Social Coast Guard: An Ethnographic Examination of the Intersection of Risk Communication, Social Media, and Government Public Relations
    (2012) Levenshus, Abbey Blake; Liu, Brooke F.; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    The contemporary communication context includes heightened risk, increasing the need for dialogic or relational risk communication with key stakeholders. Scholars have identified social media's potential to improve dialogic communication, yet governments may face challenges when using social media, particularly in a risk communication context. This study explored social media use in "the complex communication context of risk communication" (Sellnow et al., 2009, p. 53) within the under-studied U.S. public sector and applied a complexity and relational theoretical framework to explore the intersection of government public relations, risk communication, and social media. Questions focused on how government communicators in high-risk environments perceived the public sector context influences their risk communication and social media communication; how they viewed social media's role in risk communication; the extent to which they engaged in social-mediated relational risk communication; and, how they planned and executed social media communication. An ethnographic case study of the U.S. Coast Guard's social media program was conducted, including analysis of 205.25 participant observation hours at the headquarters social media office, 10 interviews, and 49 documents. Findings suggest that organizations with risk-related missions or responsibilities may have a "risk communication mindset" that spurs and constrains social media communication and integrates social-mediated risk communication into ongoing public affairs. Intersecting, overlapping influences within public sector contexts also influenced social media strategies and tactics. Data suggest a continuum exists between organizations participating in and hosting social media engagement. Findings suggest moving toward a multivocal conversational relational communication model that encompasses the distributed public relations model (Kelleher, 2009). The dissertation adds depth to the human conversational voice construct (e.g., Bruning, et al., 2004; Kelleher, 2009; Sweetser & Metzgar, 2007) and online relational maintenance strategies by offering a behind-the-scenes understanding of why and how government organizations can be engaging and conversational hosts via social media by inviting audiences to engage without organizations having to maintain conversations. The study offers practical recommendations such as reducing blog content to increase efforts using more engaging platforms like Facebook; increasing use of visually-rich and engaging content; cultivating internal relationships to improve personnel compliance and participation; and, improving strategic integration and evaluation.