Communication
Permanent URI for this communityhttp://hdl.handle.net/1903/2223
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Item The Issue with Issues Management: An Engagement Approach to Integrate Gender and Emotion into Issues Management(2016) Madden, Stephanie; Sommerfeldt, Erich; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Using sexual assault on college campuses as a context for interrogating issues management, this study offers a normative model for inclusive issues management through an engagement approach that can better account for the gendered and emotional dimensions of issues. Because public relations literature and research have offered little theoretical or practical guidance for how issues managers can most effectively deal with issues such as sexual assault, this study represents a promising step forward. Results for this study were obtained through 32 in-depth interviews with university issues managers, six focus groups with student populations, and approximately 92 hours of participant observation. By focusing on inclusion, this revised model works to have utility for an array of issues that have previously fallen outside of the dominant masculine and rationale spheres that have worked to silence marginalized publics’ experiences. Through adapting previous issues management models to focus on inclusion at the heart of a strategic process, and engagement as the strategy for achieving this, this study offers a framework for ensuring more voices are heard—which enables organizations to more effectively communicate with their publics. Additionally, findings from this research may also help practitioners at different types of organizations develop better, and proactive, communication strategies for handling emotional and gendered issues as to avoid negative media attention and work to change organizational culture.Item A Roles Approach to Conflict Strategies: Modeling the Effects of Self- and Other-Role Enactment on Conflict Strategies Through Goals and Emotion(2008) Xie, Xiaoying; Cai, Deborah A.; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)This dissertation addresses how, in a conflict situation, individuals enact different roles and how their responses to the other party's role enactment affect the strategies they choose to handle the conflict. A model is proposed to delineate the cognitive and emotional process through which the focal individual and the other party's role enactment affect the focal individual's conflict strategies. The model was first examined using the data based on participants' recall of a past conflict and their answers to questions that assessed behaviors (N = 265). Next, a laboratory experiment was used to test a model in which a conflict was induced and each participant interacted with a confederate to complete a decision making task (N = 261). The focal person's obligation to his or her general role and the other party's expectation violations were manipulated. Participants' embracement of their situated roles, perceived goal importance, emotion, and the use of four types of conflict strategies were measured. Results indicated that obligation predicted the use of relational-protective strategies through the mediating effect of relational goal importance. Embracement of the situated role was found to directly predict the use of a relational-protective confronting strategy but indirectly predict the use of a relational-disruptive confronting strategy through situated goal importance. The other's expectation violation changed the perceived goal importance and the emotion of the focal individual, which predicted the use of relational-disruptive strategies. However, the main reason for the effect of expectation violation on relational-disruptive strategies was individuals' direct reaction to the other's behavior rather than anger. Interpretations and implications of the results, the limitations of the study, theoretical and methodological contributions of the study, and future directions were discussed.Item The Role and Effect of Discrete Emotion in Negative Political Advertising(2007-03-14) Underhill , Jill Cornelius; Turner, Monique M.; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)This thesis is based on the idea that anger, guilt, and fear have a unique impact on persuasive outcomes in political campaigns. Using a negative political advertising context, it was hypothesized that participants would report varied amounts of persuasiveness, varying attitudes toward the target candidate, and dissimilar intention to vote based on the emotion induced and the political orientation (liberalism) of the participant. It was also hypothesized that felt emotion would be highly correlated with persuasion, attitude toward the candidate, and voting intention. Furthermore, it was posited that participants' degree of liberalism would affect their response to the negative message. It was also predicted efficacy would play an important role in facilitating persuasion, attitude toward the candidate, and intention to vote. The data provided mixed support for the predictions. This potential trend toward significance encourages further investigation into the unique effects of fear, anger, and guilt.