Public Policy Theses and Dissertations
Permanent URI for this collectionhttp://hdl.handle.net/1903/2803
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Item Should Advertising Remain a Tax-Deductible Business Expense?(2009) Wengrover, Sally Ruth; Daly, Herman E.; Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Advertising expenses have been deductible ever since the income tax was enacted in 1913. Over the years, however, a number of analysts have questioned advertising's tax status. According to some, advertising creates intangible capital and should, therefore, be capitalized and amortized like other capital assets. According to other analysts, advertising does more to reduce welfare than to augment it; therefore, the deduction should be completely denied. Advertisers and their supporters, on the other hand, maintain that the deduction is entirely reasonable. This dissertation addresses some of the legal controversies involving the deduction and examines some of advertising's economic psychological, sociological and ecological effects. In Part I, Chapter 1 introduces the research question and debates the welfare implications of ad-induced economic growth. Chapter 2 considers whether advertising is, in fact, an "ordinary and necessary business expense" that is entitled to a tax deduction. Although advocates for the deduction claim that it is both ordinary and necessary, some critics argue that the deduction is, in fact, a subsidy that shifts more of the tax burden to individual taxpayers. Part II is devoted to the economic effects of advertising. Chapter 3 discusses advertising's impact on demand for the output of an individual firm, a particular industry, and all industries combined. Chapter 4 examines the effect of advertising on the competitive model; Chapter 5 evaluates advertising's influence on innovation, employment, and savings; and Chapter 6 considers the economic impact of advertising on the media. The focus in Part III is on advertising's influence on well-being. Chapter 7 examines ways that advertising affects the well-being of individuals and society. Chapter 8 surveys the impact of ad-induced materialistic values on the environment. Chapter 9 looks at a number of costs and benefits that are associated with advertising, discusses potential obstacles to changing advertising's tax status, and offers recommendations for policymakers.Item Socio-Technical Transition as a Co-Evolutionary Process: Innovation and the Role of Niche Markets in the Transition to Motor Vehicles(2008-04-25) Birky, Alicia Kim; Ruth, Matthias; Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Significant reductions in greenhouse emissions from personal transportation will require a transition to an alternative technology regime based on renewable energy sources. Two bodies of research, the quasi-evolutionary (QE) model and the multi-level perspective (MLP) assert that processes within niches play a fundamental role in such transitions. This research asks whether the description of transitions based on this niche hypothesis and its underlying assumptions is consistent with the historical U.S. transition to motor vehicles at the beginning of the 20th century. Unique to this dissertation is the combination of the perspective of the entrepreneur with co-evolutionary approaches to socio-technical transitions. This approach is augmented with concepts from the industry life-cycle model and with a taxonomy of mechanisms of learning. Using this analytic framework, I examine specifically the role of entrepreneurial behavior and processes within and among firms in the co-evolution of technologies and institutions during the transition to motor vehicles. I find that niche markets played an important role in the development of the technology, institutions, and the industry. However, I also find that the diffusion of the automobile is not consistent with the niche hypothesis in the following ways: 1) product improvements and cost reductions were not realized in niche markets, but were achieved simultaneously with diffusion into mass markets; 2) in addition to learning-by-doing and learning-by-interacting with users, knowledge spillovers and interacting with suppliers were critical in this process; 3) cost reductions were not automatic results of expanding markets, but rather arose from the strategies of entrepreneurs based on personal perspectives and values. This finding supports the use of a behavioral approach with a micro-focus in the analysis of socio-technical change I also find that the emergence and diffusion of the motor vehicle can only be understood by considering the combination of developments and processes in multiple regimes, within niches, and within the wider technical, institutional, and ecological complex (TIEC). For the automobile, the process of regime development was more consistent with a fit-stretch pattern of gradual unfolding and adaptation than one of niche proliferation and rapid regime renewal described in the literature.