SMALL, SLOW AND STEADY: ASSESSING THE IMPACT OF ARTS DISTRICT DESIGNATION AND ARTS-LED DEVELOPMENT STRATEGIES ON ENTERPRISE GROWTH IN A SMALL, MID-ATLANTIC TOWN

Abstract

Researchers and planning professionals have become increasingly interested in leveraging arts and culture programming and investments as strategies for community revitalization. Arts-themed strategies employed by local governments and community organizations include arts and music festivals, commissioning public art, physical development of cultural facilities, artist live/work spaces and more. As these practices expanded in the early 2000s, local actors began concentrating arts-led development activities in designated “arts districts. Many of these new districts received their designation from state agencies hoping to bolster tourism, support local business, and attract artists, knowledge economy workers and creative industries. Despite their impressive growth, evidence of arts district effects on local economies is limited. Past research has focused narrowly on single sites, without the benefit of controlled comparisons, or has pooled many different arts districts into the same model, ignoring the unique effects of the different arts-led development strategies they employ. This project offers a middle ground, one that combines quantitative and qualitative methods to examine the impact of arts district designation and programming on business enterprise growth. The primary focus of the project is Frederick, Maryland, a small city 43 miles northwest of DC, which received formal recognition from the State of Maryland in 2002. The first part of the project uses the Synthetic Control Method to compare the enterprise growth rate of the Frederick arts district to that of a statistically-derived, synthetic comparison unit over a 20 year time period. Frederick's business growth rate was found to be significantly larger than its synthetic counterpart, and enjoyed a more robust recovery after the Great Recession. The second part of the analysis employs a site-based qualitative analysis of interviews, local media and administrative records, and an analysis of visitorship using a unique dataset derived from the cell phone location data. Triangulating findings from these different sources provides a more robust basis of evidence to assess arts district impacts, detailing the ways in which arts-based development efforts, concentrated in narrowly targeted areas, can result in significant business enterprise growth in small communities.