Understanding Millennials and Historic Preservation

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dc.contributor.advisorPogue, Dennis
dc.contributor.authorSchindler, Kelly
dc.date.accessioned2019-06-12T20:26:59Z
dc.date.available2019-06-12T20:26:59Z
dc.date.issued2019-05-15
dc.description.abstractA 2017 study of millennials conducted by American Express and the National Trust for Historic Preservation shows that 97% of millennials “feel it’s important to preserve and conserve buildings, architecture, neighborhoods, and communities.” As the preservation movement seeks to replace an aging and financially dwindling supporter base, leaders in the field must consider ways to expand and change what defines a “preservationist” and how to capitalize on millennials’ high value for preservation while responding to the unique conditions that shape this generation. This project provides strategies for preservation professionals to engage millennials and make the preservation movement more inclusive and financially sustainable in the future.en_US
dc.identifierhttps://doi.org/10.13016/r8pi-fwdh
dc.identifier.urihttp://hdl.handle.net/1903/21852
dc.language.isoen_USen_US
dc.relation.isAvailableAtLibrary Research & Innovative Practice Forum
dc.relation.isAvailableAtDigital Repository at the University of Maryland
dc.relation.isAvailableAtUniversity of Maryland (College Park, Md)
dc.subjecthistoric preservationen_US
dc.subjectmillennialsen_US
dc.subjecthistoric sitesen_US
dc.subjectmuseumsen_US
dc.subjectcommunitiesen_US
dc.subjecthousingen_US
dc.subjectarchitectureen_US
dc.subjectcommunity engagementen_US
dc.subjectgentrificationen_US
dc.subjectstudent loan debten_US
dc.subjectphilanthropyen_US
dc.subjectaudience engagementen_US
dc.titleUnderstanding Millennials and Historic Preservationen_US
dc.typeOtheren_US

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