Trends and Strategies of News on Social Media in the U.S.: A Multimethod Analysis

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dc.contributor.advisorYaros, Ronalden_US
dc.contributor.authorHerd, Mariaen_US
dc.contributor.departmentJournalismen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2020-02-01T06:31:18Z
dc.date.available2020-02-01T06:31:18Z
dc.date.issued2019en_US
dc.description.abstractThere is growing interest in how social media and news interact, but much of that information is not widely available because news organizations pay third party analytics services for proprietary data. This study, however, employs a multimethod design to explore the issue. First, a quantitative analysis of audience data and social media trends is based on an aggregate of metrics (Parse.ly) from hundreds of news organizations to identify the most popular news categories on the top social networks (Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Reddit). Second, qualitative interviews are conducted with social media strategists at four U.S. news organizations to capture emerging trends of best social media practices within newsrooms, including humanizing content, shifting coverage, training, encouraging subscriptions, third-party tools, and crowdsourcing.en_US
dc.identifierhttps://doi.org/10.13016/8yqd-cf8u
dc.identifier.urihttp://hdl.handle.net/1903/25360
dc.language.isoenen_US
dc.subject.pqcontrolledJournalismen_US
dc.subject.pqcontrolledWeb studiesen_US
dc.subject.pqcontrolledCommunicationen_US
dc.subject.pquncontrolledFacebooken_US
dc.subject.pquncontrolledmetricsen_US
dc.subject.pquncontrollednewsroomsen_US
dc.subject.pquncontrolledsocial mediaen_US
dc.subject.pquncontrolledsocial media strategyen_US
dc.subject.pquncontrolledsocial networksen_US
dc.titleTrends and Strategies of News on Social Media in the U.S.: A Multimethod Analysisen_US
dc.typeThesisen_US

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