HOW YOUNG WOMEN MAKE MEANING OF SEXUAL ASSAULT CAMPAIGNS: USING A CULTURAL STUDIES APPROACH TO (RE)DEFINE PERCEPTIONS OF RISK, HEALTH, AND PUBLIC RELATIONS PRACTICE

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dc.contributor.advisorAldoory, Lindaen_US
dc.contributor.authorBriones, Rowena Lynen_US
dc.contributor.departmentCommunicationen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2010-07-03T05:31:59Z
dc.date.available2010-07-03T05:31:59Z
dc.date.issued2010en_US
dc.description.abstractThe purpose of this study was to understand how women from different racial and ethnic backgrounds make meaning of sexual assault communication. In this exploratory study, one component of the circuit of culture - consumption - was examined using the cultural studies approach to investigate how women perceived the various cultural codes, symbols, languages, and images associated with sexual assault. The study used qualitative focus groups and one-on-one interviews with African American, Hispanic, Asian American and white women from a large university. Findings revealed that women associate themselves with sexual assault based on their gender and age. In addition, women are more receptive to thematic messages that hold a personal relevance to them. This study expanded the use of cultural theory in public relations as well as supported a proposed theory of women's health communication. Practical implications include various innovations communicators can use to improve their proficiency in crafting culturally competent messages.en_US
dc.identifier.urihttp://hdl.handle.net/1903/10436
dc.subject.pqcontrolledCommunicationen_US
dc.subject.pqcontrolledWomen's Studiesen_US
dc.subject.pquncontrolledcampaignsen_US
dc.subject.pquncontrolledcommunicationen_US
dc.subject.pquncontrolledhealth communicationen_US
dc.subject.pquncontrolledpublic relationsen_US
dc.subject.pquncontrolledrisk communicationen_US
dc.subject.pquncontrolledsexual assaulten_US
dc.titleHOW YOUNG WOMEN MAKE MEANING OF SEXUAL ASSAULT CAMPAIGNS: USING A CULTURAL STUDIES APPROACH TO (RE)DEFINE PERCEPTIONS OF RISK, HEALTH, AND PUBLIC RELATIONS PRACTICEen_US
dc.typeThesisen_US

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