Opening Up the Conversation: An Exploratory Study of Science Bloggers
Masters, Gregory Michael
Rogers, Carol L
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Over the past decade, science blogs have experienced tremendous growth and changes in organization, becoming an important part of what researchers have called the "evolving science media ecosystem." This thesis explores the practices and perceptions of science bloggers through 20 in-depth interviews and through a review of the blogs themselves. The research suggests areas where this medium is having a unique impact on how science communication occurs. The interview results revealed that science bloggers are motivated mainly by enjoyment, have a wide variety of routines and reporting/writing processes, strive to incorporate a personal touch, and are very engaged with readers and fellow writers through social media. This research found that science blogs have important roles in complementing other forms of science communication, opening aspects of science to wider view, promoting conversations about science through blog comments and social media, and exploiting digital tools to enhance communication.