Communication
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Item “THE FIGHT IS YOURS”: ALLY ADVOCACY, IDENTITY RECONFIGURATION, AND POLITICAL CHANGE(2019) Howell, William; Parry-Giles, Trevor; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Since at least 1990, scholars and activists have used the term “ally” to describe and theorize a distinct sociopolitical role: someone from a majority identity group working to end that group’s oppression of another identity group. While the term is recent, “allies” are present throughout America’s constant struggle to actualize equality and justice. The identity-rooted ideologies that empowered allies disempowered the groups for and with whom they sought justice and equality. But those empowering identities were pieces, more or less salient, of complex intersectional people. Given the shared nature of identity, this process also necessarily pitted allies against those with whom they shared an identity. In this project, I ask two questions about past ally advocacy—questions that are often asked about contemporary ally advocacy. First, in moments of major civil rights reform, how did allies engage their own intersecting identities—especially those ideologically-charged identities with accrued power from generations of marginalizing and oppressing? Second, how did allies engage other identities that were not theirs—especially identities on whose oppression their privilege was built? In asking these two questions—about self-identity and others’ identity—I assemble numerous rhetorical fragments into “ally advocacy.” This bricolage is in recognition of rhetoric’s fragmentary nature, and in response to Michael Calvin McGee’s call to assemble texts for criticism. I intend to demonstrate that ally advocacy is such a text, manifesting (among other contexts) around the women’s suffrage amendment, the Civil Rights Act of 1964, and the marriage equality movement. I argue that allies rarely engaged the ideologies underlying identity-based inequality in any open, direct, or thorough manner, especially at these moments when those ideologies were optimally vulnerable. I conclude that allies must accept that they marginalize others through identity and its adjacent ideology, and allies must help identity-group peers reconstitute their shared identity in recognition of this. Such reconstituting is necessary for a healthy American democracy but especially so in the late-2010s, as Americans persistently grapple with a political system fractured along identity lines.Item Freedom from the Market: Antagonistic Disruptions of Neoliberal Capitalism(2017) Slosarski, Yvonne Wanda; Maddux, Kristy; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)The 2016 U.S. presidential election showcased prominent rejections of the existing political and economic order, as many voters channeled frustrations over rising inequality and instability into support for candidates like Donald Trump and Bernie Sanders, who acknowledged the widespread economic struggles of the market globalization age. This recent electoral example is one of many global rejections of free market expansion, a phenomenon that my dissertation examines. While rhetorical scholars have addressed the growing prominence of the free market and its logics, my project examines how people have resisted what is often called neoliberalism. Taking an approach to rhetoric derived from theories of articulation, in this project, I define neoliberalism as a hegemonic articulation that strings together four governing principles: freedom as primary, economics as natural, the individual as rational actor, and the free market as pure. The project examines three activist discourses that challenged neoliberalism in the 1980s and 1990s and that continue to resonate today: the 1986 U.S. Catholic Bishops’ Economic Justice for All pastoral letter, the Kathy Lee Gifford sweatshop scandal of 1996, and Seattle’s 1999 World Trade Organization protests. With each case, I demonstrate how neoliberal discourses themselves fostered tensions and how people exploited these tensions to challenge neoliberal hegemony; following theories of articulation, I call these challenges “antagonisms.” This project suggests that we should understand activist moments as “antagonistic disruptions” that that interrupt hegemonic discourses and evoke the possibility of their demise. Taken together, these case studies offer three major lessons for scholars and activists. First, the project suggests that powerful discourses—like neoliberalism—are comprised of necessary tensions, and that scholars can identify those tensions and that activists can exploit them. Second, the dissertation teaches scholars and activists that existing discourses and previous antagonisms enable people to challenge powerful discourses. Thus, scholars and activists learn that antagonisms are disruptive when they participate in legible frames of reference. Third, the cases suggest that the more multi-modal and frequent the antagonistic engagement, the more forceful the disruption. This project then, recommends that scholars study multi-modal recurrence and that activists strive for multi-modal consistency.Item Motive and New Rhetorics(1973) Klumpp, James F.Analysis of the uses made of the Attica prison revolt by various groups in society in support of the motivations which drove their own efforts. Contains critique of rhetorical theory and the place of motives in rhetorical theory.