Communication
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Item An Analysis of Presidential Campaigns of Sitting and Former Vice Presidents: So Close and Yet so Far(2014) Mansharamani, Neil Hiro; Kendall, Kathleen E; Klumpp, James F; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)This study examines the presidential campaign communication of American sitting and former vice presidents. In recent history, four sitting U.S. vice presidents have run for president with only one (George H. W. Bush) succeeding. Three, Richard Nixon in 1960, Hubert Humphrey in 1968, and Albert Gore in 2000, lost close elections, with Nixon and Gore losing in very close and controversial contests. In the two cases of former vice presidents who ran for president, Nixon prevailed in 1968, whereas Walter Mondale failed in 1984. All of these candidates faced similar rhetorical problems attributable to their vice presidential status, particularly in defining their relationship with the president and their role in the administration. This study is a content analysis and historical analysis of campaign speeches, statements made during debates, and television advertisements by sitting and former vice presidents in the elections of 1960, 1968, 1984, 1988, and 2000. The purpose is to understand each vice president's discourse regarding both the president and the administration in which he served; and better appreciate how the inherent rhetorical situation that accompanies a superior-subordinate relationship is illustrated in these types of campaigns. Results showed that some vice presidents (e.g. Richard Nixon) chose to discuss their president/administration more often, while others chose to almost never discuss their president/administration (e.g. Al Gore). This analysis shows that when a vice president seeks election to the presidency, he has tended to pursue one or more of the following strategies: run on the administration's record; minimize the record and argue that if elected, he will produce better results; emphasize their own personal involvement and achievements in the administration; or mostly avoid discussing the president/administration.Item A Theory of Rhetorical Humor in American Political Discourse(2007-11-27) Phillips-Anderson, Michael; Gaines, Robert N; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)This dissertation offers a theory of the strategic use of rhetorical humor in political discourse. This theory accounts for the differences between intentional and unintentional humor while creating a structure for the identification of humorous utterances. The largest gap in the current state of knowledge concerning rhetorical humor is a lack of understanding regarding the connection between humorous attempts and persuasive situations. This area of concern is answered with a classification of the rhetorical strategies of humor. I propose three nested categories for the identification of actions that have amusement or laughter as an expected response. These three categories in order of increasing exclusivity are the risible, humor, and rhetorical humor. The risible includes all stimuli that create amusement, regardless of intention. The risible is not limited to, but includes, those situations in which the speaker did not attempt to use humor but the audience was amused. Humor is a linguistic act on the part of a speaker that carries with it the intended effect of producing a state of amusement or mirth in the audience. Rhetorical humor is a linguistic act on the part of a speaker that carries with it the intended effect of producing a state of amusement or mirth in the auditor for the purpose of bringing about a change in attitude or belief. The theory presented here contends that rhetorical humor can be used to achieve nine strategic objectives for the speaker. The employment of these strategies is demonstrated through an examination of significant speeches by President Bill Clinton, Governor Ann Richards, and rights activist Sojourner Truth. With the development of a theory of rhetorical humor in political discourse and its application as a critical heuristic this project contributes to our understanding of rhetoric, political discourse, and that most human of experiences, humor.