Communication
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Item The Textualization of Pat Tillman: Understanding the Relationships Between Person, Discourse, and Ideology(2011) Herbig, Arthur William; Gaines, Robert N; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)This project is a critical examination of the ways in which the life and death of Pat Tillman were shaped into a discursive Pat Tillman. This is not a project that examines the life led by the person Pat Tillman. The discursive Pat Tillman can be found in the pages of magazines, on television, invoked by politicians, and even memorialized in song. It is Pat Tillman, the discursive creation, that is my focus. In this project I take for granted that Pat Tillman only existed in places like the pages of books or on film. What is not lost on me and should not be lost on the reader of this project is my own participation in this process. With this project I have entered into the very discourses that I seek to critique. This is an analysis of the existence of a Pat Tillman that many people still know and the ideas that help shape how that existence is communicated. My critique focuses on the existence of a discursive Pat Tillman as a rhetorical phenomenon, drawing upon scholarship that can inform an understanding of how the life of Pat Tillman became the material for public discourse. My analysis interconnects Michel Foucault's (1972) work on knowledge and discourse with Michael Calvin McGee (1990) referred to as rhetorical fragments, in order to provide a foundation for understanding the discursive existence of Pat Tillman. Using how discourse producer connected various facts, stories, and images with conceptions of heroism, masculinity, and the American Dream, I reveal how the life and death of Pat Tillman was used as the material to represent political and cultural positions that exist external to that life. Through an analysis of the various news reports, books, documentaries, blogs, and other mediated texts that were produced in response to the life and death of Pat Tillman, this study presents a clearer picture of what is meant by "fragmentation" in critical analysis.Item A Qualitative Examination of Gender and Power in Public Relations(2010) Place, Katie; Toth, Elizabeth; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Gender and power shape the practice of public relations. Gender contributes to power differences which may, in turn, influence an individual's strategic decisions and communication styles. Because male and female public relations practitioners make meaning of their roles as public relations practitioners differently (Grunig, Toth & Hon, 2001; Krider & Ross, 1997), looking at the profession from the viewpoint of women - and women only - provides unique insight into these differences. The purpose of this study was to examine qualitatively how women public relations practitioners make meaning of gender and power. Additionally, the study examined the overlap of gender and power and the implications they hold for professional practice. Whereas previous public relations scholarship has examined the concepts of gender and power separately, the secondary purpose of the study sought to examine these phenomena together. Literature regarding gender, gender theory of public relations, power, power-control theory contributed to this study. From the literature, three research questions were posed: How do women public relations practitioners make meaning of gender? How do public relations practitioners make meaning of power? and What are the intersections of gender and power in public relations? To best illustrate and describe how women public relations practitioners experience the phenomena of gender and power, I chose a qualitative research method which utilized 45 in-depth, semi-structured, face-to-face interviews with women public relations practitioners guided by an interview protocol. I utilized a grounded theory approach to data analysis. From the data, arose several themes regarding gender, power and their nexus. Results suggested that women practitioners made meaning of gender through contrasting definitions, as a function of a feminized public relations industry, as a function of pregnancy, childbirth and family responsibilities, through expectations and discrimination, and as an intersectional phenomenon involving one's race, age and geography. Participants made meaning of power as a function of influence, a function of relationships, knowledge and information, access, results-based credibility, negative force and empowerment. Women practitioners communicated that gender and power intersected through use of gendered appearances, management style, women's bonding together for power, the queen bee syndrome, leadership, women's self realization and confidence in their choices, and education of others. The data extend our understanding of gender theory of relations and power-control theory of public relations. Results suggest that gender, for public relations practitioners, exists as a socialized and learned phenomenon. Power in public relations exists in a system and empowerment serves as an alternative meaning making model of power. Evidence suggests that gender and power do intersect in the meaning making of practitioners and that future research must focus on examining this overlap and educating students and professionals about gender and gender discrimination.