Communication
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Item "BUT I'M JUST A LITTLE VOICE:" EXPLORING FACTORS THAT AFFECT RURAL WOMEN'S MEANING MAKING OF EMPOWERMENT AND HEALTH(2011) Austin, Lucinda; Aldoory, Linda; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)This research study explores how empowerment can be incorporated as an element of health communication campaigns to positively affect rural women's everyday health activities. This study questions how rural women make meaning of empowerment and health, the factors that affect rural women's empowerment, and how health communication campaigns may bolster individual and community empowerment. Building from multiple theoretical--including empowerment theory, the situational theory of publics, the theory of planned behavior, the social cognitive theory, and a socio-ecological perspective--this study explores empowerment as a critical link in health communication and public relations theory. Dimensions of individual empowerment such as self-efficacy and perceived behavioral control were explored in more depth, as were other factors that affected empowerment, including social support, religiosity, and involvement as a construct of the situational theory of publics. This study employed a qualitative research method to explore empowerment through these rural women's lived experiences. Research was conducted through 41 qualitative, in-depth interviews with women residing in a small rural community; 15 of these women also participated in photovoice as a research method. Findings from this research demonstrate the importance of multi-level and multi-faceted socio-ecological approaches to health communication campaigns, involving communication at many levels such as the individual, organizational, and community levels. As findings from this research highlight, rural women's notions of empowerment may be impacted by their community and social interactions, their religious involvement, and their experiences with personal and family health problems. Physical and structural factors in women's lives also left them with feelings of powerlessness in certain health situations, suggesting the need for health communication campaigns to also address larger changes in structure and policy. Based upon the research findings and the prior literature, a model is proposed to aid in understanding of the factors that influence women's feelings of empowerment.Item A Qualitative Examination of Gender and Power in Public Relations(2010) Place, Katie; Toth, Elizabeth; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Gender and power shape the practice of public relations. Gender contributes to power differences which may, in turn, influence an individual's strategic decisions and communication styles. Because male and female public relations practitioners make meaning of their roles as public relations practitioners differently (Grunig, Toth & Hon, 2001; Krider & Ross, 1997), looking at the profession from the viewpoint of women - and women only - provides unique insight into these differences. The purpose of this study was to examine qualitatively how women public relations practitioners make meaning of gender and power. Additionally, the study examined the overlap of gender and power and the implications they hold for professional practice. Whereas previous public relations scholarship has examined the concepts of gender and power separately, the secondary purpose of the study sought to examine these phenomena together. Literature regarding gender, gender theory of public relations, power, power-control theory contributed to this study. From the literature, three research questions were posed: How do women public relations practitioners make meaning of gender? How do public relations practitioners make meaning of power? and What are the intersections of gender and power in public relations? To best illustrate and describe how women public relations practitioners experience the phenomena of gender and power, I chose a qualitative research method which utilized 45 in-depth, semi-structured, face-to-face interviews with women public relations practitioners guided by an interview protocol. I utilized a grounded theory approach to data analysis. From the data, arose several themes regarding gender, power and their nexus. Results suggested that women practitioners made meaning of gender through contrasting definitions, as a function of a feminized public relations industry, as a function of pregnancy, childbirth and family responsibilities, through expectations and discrimination, and as an intersectional phenomenon involving one's race, age and geography. Participants made meaning of power as a function of influence, a function of relationships, knowledge and information, access, results-based credibility, negative force and empowerment. Women practitioners communicated that gender and power intersected through use of gendered appearances, management style, women's bonding together for power, the queen bee syndrome, leadership, women's self realization and confidence in their choices, and education of others. The data extend our understanding of gender theory of relations and power-control theory of public relations. Results suggest that gender, for public relations practitioners, exists as a socialized and learned phenomenon. Power in public relations exists in a system and empowerment serves as an alternative meaning making model of power. Evidence suggests that gender and power do intersect in the meaning making of practitioners and that future research must focus on examining this overlap and educating students and professionals about gender and gender discrimination.