American Studies

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    Zero-Sum Game: GamerGate and the Networked Discourse of Hate
    (2019) Meyer, Joseph Bernard; Farman, Jason; American Studies; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    Zero-Sum Game utilizes GamerGate – a 2014 harassment campaign against prominent women in the video game industry – to develop a close reading of networked publics in order to understand how power manifests and is enacted online. I combine Actor Network Theory and Critical Technocultural Discourse Analysis to first map and archive GamerGate’s participants, targets, platforms, and media followed by platform-specific feminist readings of discourse occurring across the map. Each chapter focuses on how hate and harassment transform (and are magnified) across platforms, an analysis that is further refracted through multidisciplinary, theoretical frameworks. These frameworks are 1) the gamer technicity that subsumed overt white supremacist heteropatriarchy into developing neoliberal individualism that replaces embodied identity with identity through consumption, 2) the ecology of social media and the interaction of platforms that amplify and transform digital expressive media, 3) a phenomenology of information exploring the mediation of lived experience via networked publics that challenges dominant ideology while also providing the tools for the denial of alternative subjectivities and the construction of alternative information networks, and 4) a consumer choice model of online harassment that builds on the previous three theories to provide consumption of an “apolitical” identity that allows for the abdication of responsibility for the actions of hate groups and harassment they have allied themselves with. I argue that the driving force behind GamerGate is the reactionary impulse by those who benefit from structures of power to the challenges posed by broadcast experiences and identities unfiltered by hegemonic processes of traditional media structures. GamerGate thus signifies the violent reaction by those in power to the loss of control faced in the digital age as discursive constructions of identity are challenged across platforms.
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    Emancipatory Hope: Reclaiming Black Social Movement Continuity
    (2019) Winstead, Kevin C; Farman, Jason; American Studies; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    From the Freedom Songs to the Pullman Porters, African Americans have had to find ways to make collective use of the available means of communication for resistance, survival, and political organizing. The Movement for Black Lives carries on this tradition by using social media platforms, specifically Twitter. Accordingly, I asked: How do Black activists use Twitter to communicate ideas of hope and survival? Applying an adaption of Critical Technocultural Discourse Analysis, I examined Black activists’ constructions and utilization of hope for political action through shared artifacts of engagement across Twitter. By engaging both the interface of Twitter, its uses, and significant cultural practices along with a content analysis of Black activists’ online discussion, I identified the technocultural political framing of the current movement for Black lives. I argued that hope becomes a vehicle by which African Americans pass along strategies and tactics for liberation through technocultural practice. I conceptualized these findings as emancipatory hope, a utopian expectation of the collective capacity for dismantling race, class, and gender dominance. This research has implications for how we understand social movement theorizing by including a technoculture lens to the abeyance formation of social movement continuity theory.