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Item Adobe Spark Your Social Media to Enhance Your Communications(2018-06-14) Spangler, Emily; Rufus, LeahCreating a profile for your library with a distinct personality can be a challenge, especially in the current digital age where social media and mobile platforms are patrons' main sources of interaction and information-gathering. How do libraries manage this hurdle and connect to the varying demographics of their patrons? The Priddy Library is using Adobe Spark to upgrade its social media to engage with patrons at their level through the platforms they frequent the most, such as Instagram. Our goal is to have a unique profile with a strong voice that attracts patrons, but also provides them with the resources they need from the library. Adobe Spark allows our social media team to create captivating posts, pages and videos that connect users with library services, inclusive and diverse experiences, along with other tools they will need to be successful. Through trainings we offer on the use of Adobe Spark for students, faculty and staff, it can not only enhance our users' experience with social media but in a variety of other aspects of their life, such as personal milestones, business ventures, professional promotion, and academia. Attendees will walk away with practical knowledge on using Adobe Spark and social media practices that can help take your library's digital marketing to an entirely new level.Item Starting with “Yes, And...”: Collaborative Instructional Design in Digital Scholarship(Library Orientation Exchange (LOEX), 2016) Dohe, Kate; Pappas, ErinImprov principles and techniques are applicable in any instance of teaching: respect your partner, know your audience, work the room, jump in with both feet, agree agree agree. These techniques take for granted that this form of instruction and collaboration is new for both partners, that neither person is the expert, and that the content and situations will have to be recreated anew in every classroom and workshop. In this workshop, two librarians and former improv and theater instructors lead workshop attendees through some of the fundamentals of improv, and reflect upon how these same activities and principles help create an environment of collaboration and openness necessary to support the diverse goals of digital scholarship.Item Assessing effectiveness of communication and collaboration platforms at USMAI partner campuses(2017-06-08) Dahl, David; Hanson, Heidi; Koivisto, JosephThe USMAI library consortium — originally formed to capitalize on cooperative resource sharing — provides partner institutions with a knowledge-sharing network and a pool of talented, insightful collaborators. By combining a range of perspectives, practices, and localized expertise, consortial partners have become better equipped to address the individual needs of their campus community while also gaining increased library domain knowledge through collaborative engagement and collegial correspondence. While acknowledging this noble mission, the authors of this proposal posed a question to the USMAI consortium: do the communication and collaboration platforms used among consortial partners help enhance this aim, or do they rather serve as a stumbling block to an otherwise motivated community of peers? During the summer and fall of 2016, the project team conducted a series of surveys, meetings, and focus groups to determine the effectiveness of the variety of tools available to the consortium for communication and collaboration purposes, such as the USMAI web sites, web conferencing platforms (e.g., GoToMeeting), and the USMAICollaborates Google site. In this presentation, the project team will describe the motivating factors for this assessment, an overview of the planning and execution of our data collection activities, and a report of our findings on the user assessment of tool effectiveness and usability. The authors will also lay out a series of recommendations for enhanced platform development that have been submitted to the USMAI executive leadership and the Council of Library Directors.