College of Arts & Humanities

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The collections in this community comprise faculty research works, as well as graduate theses and dissertations.

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Now showing 1 - 6 of 6
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    Mental Health Advocates as Cultural Intermediaries: A Sociocultural Perspective of Advocacy and Legitimacy
    (2021) Aghazadeh, Sarah Abigail; Aldoory, Linda; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    This study sought to understand how advocacy as a public relations activity can give voice to marginalized publics and how/if mental health advocates perceive their advocacy work as influencing culture as it relates to mental health. This study incorporated the theoretical frameworks of fully functioning society theory (FFST) and the circuit of culture. Additionally, this study investigated the concepts of advocacy, legitimacy, cultural intermediation and discourses as they entangle with and within FFST and the circuit of culture. The juxtaposition of these theories helped to uncover both culturally situated best practices of advocacy and interrogate the frames that underpin the rhetorical ideals of a fully functioning society. This study employed qualitative, in-depth interviews with 38 mental health advocates who communicated a variety of perspectives about mental health and illness. Some themes that emerged include: advocacy as both education and empowerment, legitimacy as authority that can derive from both lived and learned experience, the multiple subcultures within the field of mental health advocacy, and the variety of mental health discourses. Furthermore, two overlapping, but distinct missions of advocacy exist including 1) general mental health for all of society and 2) advocacy for people who have experienced significant challenges to daily life and/or harm (e.g., prejudice, discrimination) because of a psychiatric diagnosis. This dissertation extended FFST and the circuit of culture to present a culturally embedded conceptual model of advocacy and theoretical propositions to help guide future theory building. The theoretical propositions outline how advocacy is a vehicle for voice to change status quos, how dysfunction and marginality are parallel within FFST, and how legitimation and cultural intermediation align in the context of culturally situated responsible advocacy. The findings also contributed to the existing theories by applying those theories to a specific context of mental health advocacy, which illuminated the importance of questioning normalized values within FFST and approaching intermediation with reflectiveness. This research considers the consequences of advocacy for people with lived experiences and situates advocacy within social justice contexts to inch closer towards the ideals of FFST.
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    COMMUNICATING THE RISKS AND BENEFITS OF PRESCRIPTION OPIOID USE: SELF-CATEGORIZATION AS AN INTRINSIC MESSAGE FEATURE THAT INFLUENCES CONSTRUAL LEVEL
    (2020) Stanley, Samantha Joan; Atwell Seate, Anita; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    The opioid crisis presents a challenge for risk communicators because the judicious short-term use of prescription opioids for noncancer pain may benefit quality of life but also poses risks such as the development of opioid use disorder, thus prompting calls for messaging to reduce the demand for prescription opioids. Communicating the possibility for benefits of short-term prescription opioid use and the risks is therefore ethically required, but message characteristics that simultaneously reduce the demand for opioids while offering complete information about its benefits would be most useful and ethical. Construal level theory posits that altering the level of abstraction of one’s mental representation of a choice meaningfully affects one’s cognitions and behaviors regarding said choice. However, in this theoretical framework changing the mental representation of a choice is usually achieved by methods unsuitable for public health messages that are communicated to a large audience (e.g., priming or changing the characteristics of a choice to be more psychologically distant) or interpersonally. Recognizing the limitations of these approaches, I suggest that self-categorization with its focus on self-construals at increasingly abstract levels may act as a potential intrinsic message feature that can affect construal level without altering the characteristics of the choice being evaluated. A thought-listing pilot study demonstrated that self-categorizing at the relational (i.e., significant other) versus subordinate level (i.e., individual) affects the type of salient behavioral beliefs. Study 1 experimentally demonstrated that altering self-categorization changes the extent to which participants focus on the pros of prescription opioid use (high construal level beliefs) but not their focus on the cons of use or psychological distance. However, psychological distance, pro focus, and con focus all predicted intent to use prescription opioids. Study 2 experimentally demonstrated that altering self-categorization in a message about pros and cons of using prescription opioids significantly indirectly predicted attitudes, subjective norm, and perceived behavioral control over prescription opioid use mediated by identity salience. Attitudes, subjective norm, and perceived behavioral control in turn predicted behavioral intent to use prescription opioids. This dissertation integrates construal level theory and self-categorization theory to provide an intrinsic message feature that alters behavioral intention to use prescription opioids.
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    Leadership under fire: How governments manage crisis communication
    (2019) Liu, Brooke Fisher; Iles, Irina A.; Herovic, Emina
    Crisis leadership is fundamental to preventing, preparing for, managing, and learning from crises. Despite leadership during crises being heavily reliant on communicative processes, the research record predominantly reduces crisis communication leadership to managing organizations’ images. To contribute to limited knowledge on leadership communication during crises, we interviewed 24 U.S. government leaders and conducted a content analysis of U.S. government communication leadership during a major wildfire. We find that crisis communication leadership involves crisis perceptiveness, humility, flexibility, presence, and cooperation. We offer a message catalog of crisis response options for government leaders, and show how leaders employed some of these messages in response to a large-scale wildfire. This study expands the state of the art in crisis communication leadership research with implications for theory and practice.
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    Beyond Words: A Post-Process Business Writing Pedagogy
    (2016) Lloyd, Adam M.; Wible, Scott A; English Language and Literature; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    The goals of this dissertation are twofold: to identify shortcomings in contemporary business writing pedagogies that result in students being insufficiently prepared for the writing challenges of their post-college careers and, to develop an alternative pedagogy that addresses these problems. To achieve these ends I review the recent history of business writing pedagogy, examine 105 business communication syllabi from U.S. colleges, and perform a close textual analysis of the five textbooks most commonly used in these courses. I then perform a communication audit of the American Cancer Society Cancer Action Network as an exemplar of how communication functions in a workplace setting. Armed with this data I assert that contemporary pedagogical models do not adequately account for the atomistic complexity and fluidity of actual workplace discourse: the historical and organizational factors that affect every discursive interaction, the personal preferences and individual relationships that determine success with each new dialogic engagement, the very nature of communication as uncodifiable and paralogical, or the generative, living genres that allow these activity systems to function. “Beyond Words” presents a new pedagogy that accomplishes several objectives: first, it accounts for the weaknesses of current business writing pedagogies. Second, it addresses the challenges of contemporary workplace communication, in which writing expectations are constantly evolving and progressively intricate. Third, it incorporates the principles of post-process theory—that writing is public, interpretive, and situated—and draws on aspects of activity theory and ethnographic analysis that remain consistent with a post-process framework but add depth to the holistic conception of discourse practices. Fourth, rather than trying to teach students how to write—which post-process theory argues is impossible—it focuses on helping students to “read” the situated contexts of what are commonly considered discourse communities as evidence of prior communicative theories so as to better triangulate the passing hermeneutic strategies of each of their interlocutors. Most importantly, this pedagogy prepares students for the increasingly complex, unstable, diverse writing conditions of the contemporary workplace and empowers them to better analyze and adapt to whatever communications challenges they face throughout their professional careers.
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    HOW YOUNG WOMEN MAKE MEANING OF SEXUAL ASSAULT CAMPAIGNS: USING A CULTURAL STUDIES APPROACH TO (RE)DEFINE PERCEPTIONS OF RISK, HEALTH, AND PUBLIC RELATIONS PRACTICE
    (2010) Briones, Rowena Lyn; Aldoory, Linda; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    The purpose of this study was to understand how women from different racial and ethnic backgrounds make meaning of sexual assault communication. In this exploratory study, one component of the circuit of culture - consumption - was examined using the cultural studies approach to investigate how women perceived the various cultural codes, symbols, languages, and images associated with sexual assault. The study used qualitative focus groups and one-on-one interviews with African American, Hispanic, Asian American and white women from a large university. Findings revealed that women associate themselves with sexual assault based on their gender and age. In addition, women are more receptive to thematic messages that hold a personal relevance to them. This study expanded the use of cultural theory in public relations as well as supported a proposed theory of women's health communication. Practical implications include various innovations communicators can use to improve their proficiency in crafting culturally competent messages.
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    Relationship Management and Member Retention: A Case Study of an Advocacy Organization
    (2007-12-05) Derville, Tiffany Lynn; Aldoory, Linda; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    A case study of a grassroots advocacy organization was conducted to test and expand relationship theory and to explore perceptions about the relationship between members and the organization. The case study included interviews with 39 staff members at national, state, and affiliate levels; 58 members; and 5 former members, for a total of 102 participants. Additional methods included 49 hours of participant observation and an examination of both internal and external documents. The primary relationship type between the organization and its members was communal, and strategies were presented to cultivate communal relationships. This study empirically justified the critic's perspective for classifying relationship types due to one case in which three relationship types emerged, depending on whether the former member's, affiliate staff member's, or my interpretation was used, which also resulted in a new relationship type. Due to these differences in perceptions, this study used the terms intended and perceived when identifying relationship types, which is a clarification for future studies to use. Cultivation strategies were organized in a new way by classifying them as either organizational management strategies or as interpersonal strategies. This study also discussed cultivation strategies by characterizing some as particularly important to either the early stage of the relationship or to the mature stage of it. Several new cultivation strategies were presented, such as priming, problem parking, and insulation. This study also opened a new area for relationship theory through a conceptualization and exploration of relationship stresses. This category is organized by stresses that are internal to the organization and those that are external to it. Examples of relationship stresses include the emotion tax, relationship speeding, and relationship stalling. Cultivation strategies are suggested for mitigating relationship stresses. In addition, this study produced significant insights outside of the research questions by identifying new relationship outcomes, such as co-production, and by claiming capacity to be a higher goal than survival for systems theory. Furthermore, this study clarified the difference between an advocacy and an activist organization. This study also provided rich insights for public relations practitioners, such as presenting strategies to diversify an organization's membership.