Theses and Dissertations from UMD

Permanent URI for this communityhttp://hdl.handle.net/1903/2

New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a give thesis/dissertation in DRUM

More information is available at Theses and Dissertations at University of Maryland Libraries.

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    TWO ESSAYS ON THE ROLE OF INFORMATION TRANSPARENCY IN MARKETPLACE OPERATIONS
    (2024) Jiang, Jane Yi; Elmaghraby, Wedad J.; Business and Management: Decision & Information Technologies; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    This dissertation encompasses two studies on the crucial role of information within marketplace operations. Collaborating with two platforms, we deliver empirical evidence and offer prescriptive insights into how information is conveyed to and perceived by customers, and the consequent impacts on sellers and the marketplace at large.The first study analyzes the introduction of the novel blockchain tracing technology into an online grocery marketplace. Our findings indicate that credible supply chain transparency encourages consumers to more readily buy traced products, especially those that are handling-sensitive or offered in less-trusted markets. Consequently, adopting third-party sellers experienced an average monthly revenue increase of up to 23.4\%. By utilizing structural estimation to understand how consumers assess product attributes and quality, we highlight that consumer responses (and welfare effects) vary in sophistication and size based on their prior experience with the product category. Additionally, we establish that consumers deem blockchain-based. The second study analyzes the unintended transparency issue associated with the pricing structure of bundle discounts and its consequences on product purchases and returns. Our findings reveal that customers tend to overlook complex pricing structures, leading to impulsive buying and increased returns. Enhancing customer attentiveness of pricing can decrease the Retailer's return rates by 20.9\%. Moreover, improving customer attentiveness to pricing benefits retailers by enabling them to create more versatile bundle offers, further optimizing their sales strategy.
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    An Artisans' Marketplace in Old San Juan, Puerto Rico
    (2005-06-27) Ferrer-Rodriguez, Roberto; Du Puy, Karl F.G.; Architecture; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    In San Juan, Puerto Rico, artisans work and sometimes live as nomads. The lack of permanent places to exhibit and sometimes produce their work makes them highly dependent on tourism agencies and private companies to provide them with places and opportunities to sell their work. The existing site is located on the south border of Plaza Mayor in Old San Juan and occupied by a department store at ground level with office and retail spaces in the upper floors. The objective of this thesis is to design a permanent artisans' marketplace with residences on this site. It proposes to bring the production and sale of this art into the heart of this historic and culturally important city. It aims to explore the insertion of a contemporary building in a historic context without copying the forms of the past while preserving the character and scale of the space.