Theses and Dissertations from UMD

Permanent URI for this communityhttp://hdl.handle.net/1903/2

New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a give thesis/dissertation in DRUM

More information is available at Theses and Dissertations at University of Maryland Libraries.

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2011 - 20162

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Author: search.filters.author.Madden, StephanieSubject: search.filters.subject.Communication

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    The Issue with Issues Management: An Engagement Approach to Integrate Gender and Emotion into Issues Management
    (2016) Madden, Stephanie; Sommerfeldt, Erich; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    Using sexual assault on college campuses as a context for interrogating issues management, this study offers a normative model for inclusive issues management through an engagement approach that can better account for the gendered and emotional dimensions of issues. Because public relations literature and research have offered little theoretical or practical guidance for how issues managers can most effectively deal with issues such as sexual assault, this study represents a promising step forward. Results for this study were obtained through 32 in-depth interviews with university issues managers, six focus groups with student populations, and approximately 92 hours of participant observation. By focusing on inclusion, this revised model works to have utility for an array of issues that have previously fallen outside of the dominant masculine and rationale spheres that have worked to silence marginalized publics’ experiences. Through adapting previous issues management models to focus on inclusion at the heart of a strategic process, and engagement as the strategy for achieving this, this study offers a framework for ensuring more voices are heard—which enables organizations to more effectively communicate with their publics. Additionally, findings from this research may also help practitioners at different types of organizations develop better, and proactive, communication strategies for handling emotional and gendered issues as to avoid negative media attention and work to change organizational culture.
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    Utilizing Narrative to Understand Activism: A Case Study of Invisible Children
    (2011) Madden, Stephanie; Toth, Elizabeth L.; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    The purpose of this study was to understand how active and inactive publics made meaning of narrative discourse from the organization Invisible Children. Individual interviews were conducted with activists from across the country who demonstrated a high involvement with the organization. Qualitative focus groups were conducted with inactive publics at a large university to understand their meaning making of the narrative from the organization. Findings revealed that active and inactive publics made meaning of the narrative in similar and different ways. Findings also suggested that the narrative of the organization itself was important for involvement with the organization, contributing to activism and identity with the organization. Additionally, the concept of an activist storytelling organization was introduced and a new definition of activist was proposed. Practical implications include a better understanding of how narrative discourse can be utilized for activist organizations' messaging strategies for both active and inactive publics.