UMD Theses and Dissertations

Permanent URI for this collectionhttp://hdl.handle.net/1903/3

New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a given thesis/dissertation in DRUM.

More information is available at Theses and Dissertations at University of Maryland Libraries.

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Subject: search.filters.subject.Corporate social responsibility

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    Public Relations and MNCs' Corporate Social Responsibility: From A Developing Country's Perspective
    (2006-12-05) Shen, Hongmei; Toth, Elizabeth; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    Amongst heated discussions of multinational companies' social responsibilities, the study examined a three-dimensional model (Arthaud-Day, 2005) of social responsibility management by multinational corporations operating in a developing country--China, and further built an enhanced understanding in public relations and CSR. Eighteen participants (half communicators, half employees) from eight multinationals were interviewed over the telephone. Results identified two types of strategic orientations--global and transnational and four universal CSR issues (the underprivileged, education, environment, and community). Results also showed a dominant perception of public relations as "publicity" or "media relations," and communication at best. But most communicators and employees suggested a strategic role for public relations in managing their companies' CSR strategies. Specifically, the public relations function was proposed to act as coordinator, leader in formulation, implementation and evaluation process, or a helping hand for the human resources function. Other cultural nuances and implications were also discussed.