UMD Theses and Dissertations
Permanent URI for this collectionhttp://hdl.handle.net/1903/3
New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a given thesis/dissertation in DRUM.
More information is available at Theses and Dissertations at University of Maryland Libraries.
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Item Immersive Visual Analytics of Wi-Fi Signal Propagation and Network Health(2023) Rowden, Alexander R; Varsnhney, Amitabh; Computer Science; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)e are immersed in waves of information. This information is typically transmitted as radio waves in many protocols and frequencies, such as WiFi, Bluetooth, and Near-Field Communications (NFC). It carries vital information such as health data, private messages, and financial records. There is a critical need for systematic and comprehensive visualization techniques to facilitate seamless, resilient, and secure transmission of these signals. Traditional visualization techniques are not enough because of the scale of these datasets. In this dissertation, we present three novel contributions that leverage advances in volume rendering and virtual reality (VR): (a) an outdoor volume-rendering visualization system that facilitates large-scale visualization of radio waves over a college campus through real-time programmable customization for analysis purposes, (b) an indoor, building-scale visualization system that enables data to be collected and analyzed without occluding the user's view of the environment, and (c) a systematic user study with 32 participants which shows that users perform analysis tasks well with our novel visualizations. In our outdoor system, we present the Programmable Transfer Function. Programmable Transfer Functions offer the user a way to replace the traditional transfer function paradigm with a more flexible and less memory-demanding alternative. Our work on indoor WiFi visualization is called WaveRider. WaveRider is our contribution to indoor-modeled WiFi visualization using a virtual environment. WaveRider was designed with the help of expert signal engineers we interviewed to determine the needs of the visualization and who we used to evaluate the application. These works provide a solid starting point for signal visualization as our networks transition to more complex models. Indoor and outdoor visualizations are not the only dichotomy in the realm of signal visualization. We are also interested in visualizations of modeled data compared to visualization of data samples. We have also explored designs for multiple sample-based visualizations and conducted a formal evaluation where we compare these to our previous model-based approach. This analysis has shown that visualizing the data without modeling improves user confidence in their analyses. In the future, we hope to explore how these sample-based methods allow more routers to be visualized at once.Item VOX POPULI: THREE ESSAYS ON THE USE OF SOCIAL MEDIA FOR VALUE CREATION IN SERVICES(2016) Mejia, Jorge; Gopal, Anandasivam; Business and Management: Decision & Information Technologies; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Prior research shows that electronic word of mouth (eWOM) wields considerable influence over consumer behavior. However, as the volume and variety of eWOM grows, firms are faced with challenges in analyzing and responding to this information. In this dissertation, I argue that to meet the new challenges and opportunities posed by the expansion of eWOM and to more accurately measure its impacts on firms and consumers, we need to revisit our methodologies for extracting insights from eWOM. This dissertation consists of three essays that further our understanding of the value of social media analytics, especially with respect to eWOM. In the first essay, I use machine learning techniques to extract semantic structure from online reviews. These semantic dimensions describe the experiences of consumers in the service industry more accurately than traditional numerical variables. To demonstrate the value of these dimensions, I show that they can be used to substantially improve the accuracy of econometric models of firm survival. In the second essay, I explore the effects on eWOM of online deals, such as those offered by Groupon, the value of which to both consumers and merchants is controversial. Through a combination of Bayesian econometric models and controlled lab experiments, I examine the conditions under which online deals affect online reviews and provide strategies to mitigate the potential negative eWOM effects resulting from online deals. In the third essay, I focus on how eWOM can be incorporated into efforts to reduce foodborne illness, a major public health concern. I demonstrate how machine learning techniques can be used to monitor hygiene in restaurants through crowd-sourced online reviews. I am able to identify instances of moral hazard within the hygiene inspection scheme used in New York City by leveraging a dictionary specifically crafted for this purpose. To the extent that online reviews provide some visibility into the hygiene practices of restaurants, I show how losses from information asymmetry may be partially mitigated in this context. Taken together, this dissertation contributes by revisiting and refining the use of eWOM in the service sector through a combination of machine learning and econometric methodologies.