Minority Health and Health Equity Archive

Permanent URI for this collectionhttp://hdl.handle.net/1903/21769

Welcome to the Minority Health and Health Equity Archive (MHHEA), an electronic archive for digital resource materials in the fields of minority health and health disparities research and policy. It is offered as a no-charge resource to the public, academic scholars and health science researchers interested in the elimination of racial and ethnic health disparities.

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    MINORITY HEALTH: Latino/Hispanic diabetes media awareness campaign described
    (2004) Health and, Medicine Week
    A Latino/Hispanic diabetes media awareness campaign is described in a recent issue of Family and Community Health. According to recent research from the United States, "The prevalence rates of diabetes in communities of color are higher than in Caucasian populations. Social marketing can be an effective approach to educating communities and encouraging visits to health care providers. This article describes Thunder and Lightning and Rain, a diabetes media awareness campaign implemented in a five-county area in central Washington State with a large Latino/Hispanic population.