A Latino/Hispanic diabetes media awareness campaign is described in a recent issue of Family and Community Health. According to recent research from the United States, "The prevalence rates of diabetes in communities of color are higher than in Caucasian populations. Social marketing can be an effective approach to educating communities and encouraging visits to health care providers. This article describes Thunder and Lightning and Rain, a diabetes media awareness campaign implemented in a five-county area in central Washington State with a large Latino/Hispanic population.