Measuring Individual Differences in Implicit Cognition: The Implicit Association Test

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dc.contributor.authorGreenwald, Anthony G.
dc.contributor.authorMcGhee, Debbie E.
dc.contributor.authorSchwartz, Jordan L. K.
dc.date.accessioned2019-08-14T15:00:21Z
dc.date.available2019-08-14T15:00:21Z
dc.date.issued1998
dc.description.abstractAn implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect + pleasant) share a key. This performance difference implicitly measures differential association of the 2 concepts with the attribute. In 3 experiments, the IAT was sensitive to (a) near-universal evaluative differences (e.g., flower vs. insect), (b) expected individual differences in evaluative associations (Japanese + pleasant vs. Korean + pleasant for Japanese vs. Korean subjects), and (c) consciously disavowed evaluative differences (Black + pleasant vs. White + pleasant for self-described unprejudiced White subjects).
dc.description.urihttp://psycnet.apa.org/journals/psp/74/6/1464/
dc.identifierhttps://doi.org/10.13016/vouu-wmtf
dc.identifier.citationGreenwald, Anthony G. and McGhee, Debbie E. and Schwartz, Jordan L. K. (1998) Measuring Individual Differences in Implicit Cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74 (6). pp. 1464-1480.
dc.identifier.otherEprint ID 764
dc.identifier.urihttp://hdl.handle.net/1903/22767
dc.subjectResearch
dc.subjectimplicit association test (IAT)
dc.subjectdifferential association
dc.subjectassociated categories
dc.subjectImplicit attitudes
dc.subjectautomatic evaluation
dc.subjectcognitive priming procedures
dc.titleMeasuring Individual Differences in Implicit Cognition: The Implicit Association Test
dc.typeArticle

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