Implementing a Bike Ambassador Program on the UMD Campus

Abstract

Cycling has become an increasingly popular mode of transportation on college campuses, as it facilitates a more sustainable commute and reduces travel costs. However, the increase in cycling has also made it clear that many students are unaware of the rules, which has led to an increase in traffic incidents. This report analyzes the problem elements: information asymmetries between campus and students about cycling, negative externalities due to avoidable accidents caused by cyclists, and the ever-changing cycling culture on campus. The report suggests a bike ambassador program and examines three essential program aspects: its purpose, funding sources, and ambassador activities. The program’s purpose would be to promote bike safety, increase ridership responsibility, and advocate for improved cycling infrastructure. Potential funding sources include the Pepsi Enhancement Fund, Launch UMD, and UMD Sustainability grants could help sustain the program. Among ambassador duties, mentorship of cyclists, training cyclists, advocacy, and holding informational events would be the most effective.