A Long Life for Long Branch: Tools to Preserve Independent Retailers
A Long Life for Long Branch: Tools to Preserve Independent Retailers
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Date
2019
Authors
Anderson-Watters, Carrie
Brinley, Anna
Duggan, Will
Kortesoja, Ellen
Murnen, Lily
Nye, Kari
Advisor
Boone, Bobby
Citation
DRUM DOI
Abstract
Through their work with the National Center for Smart Growth at the University of Maryland, the Montgomery County
Planning Department commissioned this report from the university’s Partnership for Action Learning in Sustainability
(PALS). PALS works with local jurisdictions throughout Maryland to identify projects and problems that can be taught
through university courses where students focus on developing innovative, research-based solutions. Long Life for
Long Branch: Tools to Preserve Independent Retailers is the result of a graduate urban planning and studies class
initiated under the course heading, “Preserving Community Value of Ethnically Diverse Retailers in Long Branch.”
Long Branch, Maryland is a neighborhood at the threshold of rapid change with the construction of the Purple Line
transit rail. Preserving the community value of businesses ultimately comes down to preserving opportunity for the
businesses themselves. Building upon previous studies and ongoing community- and County-led efforts, the course
evolved to focus on an inclusive economic development strategy that would make use of zoning, financing, technical
support, and real estate development to retain and grow Long Branch businesses into the future.
Notes
Final project for URSP688P: Recent Developments in Urban Studies; Preserving Community Value of Ethnically Diverse Retail Centers (Fall 2019).
University of Maryland, College Park.