Baltimore County Government Education/Entrepreneurship and Marketing- Community Gardens

Abstract

The project was divided into two teams, education/entrepreneurship and marketing team. The education/entrepreneurship team provided awareness to Baltimore County by testing the level of residents’ awareness of the existing community gardens, identify the major reasons for lack of participation and develop informational resources on gardening to facilitate education and learning. The marketing team determined optimal locations for community gardens by looking into site selection strategy, marketing strategy (social media campaign), and visually appealing gardens.

Notes

Final project for the Center for Social Value Creation's Impact Consulting Fellowship (Spring 2021). University of Maryland, College Park.

Rights