Implementation of Conditional Branching in Computerized Self-Administered Questionnaires
Implementation of Conditional Branching in Computerized Self-Administered Questionnaires
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Date
2003-01-21
Authors
Norman, Kent L.
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Abstract
On-line surveys can automate conditional branching in
self-administered questionnaires and make the task easier for the respondent.
This paper discusses the types of branching that can be automated and different
techniques for designing the interface. Design factors take into consideration
the level of automation pre-programmed into the survey versus the amount of
control afforded to the respondent, the cognitive complexity of the interface
versus ease of use, and the degree of context provided by showing surrounding
items on the questionnaire versus a focus on single questions.
Keywords
Questionnaires, Surveys, Conditional Branching, User Interface, World Wide Web,
CSAQ.
(UMIACS-TR-2002-01)
(HCIL-TR-2001-26)