School of Public Health
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Note: Prior to July 1, 2007, the School of Public Health was named the College of Health & Human Performance.
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Item Preventing Drowsy Driving in Young Adults Through Messaging Strategies that Influence Perceptions of Control and Risk(2024) Lee, Clark Johnson; Butler III, James; Beck, Kenneth H; Public and Community Health; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Drowsy driving is a serious health and safety problem in the United States: thousands of car crashes on U.S. roadways each year are attributed to this risky driving behavior. Although young drivers under the age of 26 years are especially at risk for being involved in drowsy driving car crashes, few anti-drowsy driving interventions targeting such drivers have been developed. Furthermore, most existing educational materials and interventions against drowsy driving have focused primarily on providing factual information about the dangers of drowsy driving and countermeasures against these dangers rather than on influencing beliefs and motivations underlying drowsy driving behavior, which may explain their apparent ineffectiveness at preventing drowsy driving behavior and resultant car crashes. Recent research indicates that messages targeting perceptions of control may be effective intervention strategies against drowsy driving behavior for young adult drivers by influencing their drowsy driving-related perceptions of risk, intentions, and willingness. This dissertation continues this line of research by pursuing two lines of inquiry. In Study #1, the efficacy of anti-drowsy driving messaging strategies designed to influence perceptions of control and risk related to drowsy driving behavior in reducing drowsy driving intentions, willingness, and behavior in a sample of young adult U.S. drivers between 18 and 25 years of age was evaluated through a randomized controlled trial. Study #1 sought to test the following hypotheses: Hypothesis 1: Participants exposed to interventional messaging strategies primarily aimed at lowering perceptions of control or heightening perceptions of risk related to drowsy driving report significantly less perceived control, greater perceived risk, less intentions, less willingness, and less behavior related to drowsy driving at 30-day post-intervention follow-up compared to participants exposed to messaging strategies providing only factual information about the dangers of drowsy driving; and Hypothesis 2: Participants exposed to interventional messaging strategies aimed at both lowering perceptions of control and heightening perceptions of risk related to drowsy driving report significantly less perceived control, greater perceived risk, less intentions, less willingness, and less behavior related to drowsy driving at 30-day post-intervention follow-up compared to participants exposed to messaging strategies providing only factual information about the dangers of drowsy driving, messaging strategies primarily aimed at lowering perceptions of control related to drowsy driving, or messaging strategies primarily aimed at heightening perceptions of risk related to drowsy driving. In Study #2, the relationships between perceived behavioral control, risk perception, intentions, willingness, and drowsy driving behavior in a sample of young adult U.S. drivers between 18 and 25 years of age were examined. Study #2 sought to test the following hypotheses: Hypothesis 3: The impact of interventional messaging strategies targeting drowsy driving perception of control on drowsy driving intentions, willingness, and behavior is mediated by drowsy driving risk perception such that messages lowering drowsy driving perceptions of control also heighten drowsy driving risk perception, which in turn decreases drowsy driving intentions, willingness, and behavior; Hypothesis 4: Interventional messaging strategies targeting drowsy driving-related perceptions of control or risk have a greater impact on drowsy driving willingness than on drowsy driving intentions; and Hypothesis 5: Drowsy driving willingness is a stronger predictor of drowsy driving behavior than is drowsy driving intentions. Study #1 provided supporting evidence of short-term cognitive effects but not short-term behavioral effects after exposure to messaging interventions designed to influence perceptions of control and risk related to drowsy driving behavior. Perceptions of risk were especially influenced by the messaging strategies examined, including those that provided only factual, knowledge-based information about drowsy driving. Study #2 provided supporting evidence that perceived behavioral control influenced drowsy driving intentions and drowsy driving willingness indirectly through perceptions of risk. Furthermore, willingness to drive drowsy was a stronger predictor of actual drowsy driving behavior than intentions to drive drowsy. The findings from these two studies should inform future research aimed at developing more effective messaging strategies against drowsy driving behavior in young adults.