Theses and Dissertations from UMD
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New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a give thesis/dissertation in DRUM
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Item Retailing Religion: Business Promotionalism in American Christian Churches in the Twentieth Century(2011) Hardin, John Curran; Sicilia, David B.; History; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)Evangelist Billy Graham once remarked, "We are selling the greatest product on earth - belief in God - why shouldn't we promote it as effectively as we promote a bar of soap?" His comparison is misleading in its simplicity, since it strikes at the heart of the complex relationship between religion and the modern American marketplace. Retailing Religion examines how American Christian churches in the twentieth century promoted their institutions and messages by adopting modern public relations, advertising, personal sales, and marketing techniques from the secular business community. Retailing Religion develops four principal themes. First, Christian churches in the twentieth century followed the promotional trends of corporate firms with only a slight lag time. Second, this borrowing nurtured the growth of rationalism and individualism in American Christianity, which contributed significantly to the religion's modernization. This transformation was especially pronounced in churches' growing dependence on rational methods and numerical metrics, and in their transition from a producer orientation to a consumer orientation. Third, church promotional efforts increased not the secularization but the pluralization of American Christianity by erecting a platform for cooperation among churches, denominations, and religions. Fourth, church promotionalism fostered an ongoing tension between their sacred mission and their secular methods. Wrestling with this tension, both advocates and critics of church promotion labored throughout the century to develop historical, theological, and pragmatic arguments to defend or denounce the practices. The tension was so complex and often contradictory that some of the strongest advocates for religious retailing were also its biggest critics. The key historical actors in this study are the leading pioneers and practitioners of church promotion: organizations such as the Religious Public Relations Council; experts such as Gaines Dobbins, Philip Kotler, Peter Drucker, and George Barna; pastors such as Robert Schuller, Bill Hybels, and Rick Warren; and critics such as David Wells and Os Guinness. In tracing their adoption, development, implementation, and dissemination of the latest business promotional methods, Retailing Religion provides a broad portrait of American religion's struggle to remain both faithful to the divine and relevant to the world.Item Autocephaly as a Function of Institutional Stability and Organizational Change in the Eastern Orthodox Church(2005-02-01) Sanderson, Charles; Pearson, Margaret; Government and Politics; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)The ecclesiastical organization uniquely characteristic of the Christian East is the autocephalous ("self-headed," or self-governing) church, which in the modern states of Eastern Europe, Russia, and the Balkans are truly national churches, whose boundaries, administrative structures, and identities closely mirror those of the state. Conventional wisdom attributes autocephaly to nationalism: Christianity inevitably becomes closely associated with national identity in those states whose churches are of Byzantine political patrimony, and autocephaly is the organizational manifestation of that association. This study argues that a better explanation for the prevalence of autocephaly lies with the church's institutional framework. Formal and informal institutions, or "rules of the game," structure the relationships between groups of local churches and provide incentives to observe constraints upon actions that restructure those relationships. A restructuring of ecclesiastical relationships implies that an alteration in incentives changed the equilibrium. In the Christian East, enforcement of the equilibrium historically has been carried out by the state. This study explores the institutional framework of the Orthodox Church, outlining the formal (canon law) and informal (conventions and tradition) rules governing organizational change. These rules are then examined in light of historical evidence of how autocephalous churches have come into being throughout the two millennia of the church's existence. The study concludes that the institutional framework of the Orthodox Church, formed within the political context of the Roman and later East Roman (Byzantine) Empire, became increasingly incongruent both with the changing political geography of Eastern Europe and with the enforcing role afforded to secular political authority as imperial structures gave way to modern nation-states. Since the formal institutional rules have proved resistant to change and unable to keep pace with the changing political geography, the Orthodox Church has relied increasingly upon flexible informal rules which has resulted in a proliferation of autocephalous churches. In addition to locating a more compelling explanation for autocephaly within institutional theory, this study argues that the Orthodox Church provides a compelling area for exploration of some of the more vexing analytical problems in institutional theory, such as why institutions change slowly or even appear not to change at all.