Theses and Dissertations from UMD

Permanent URI for this communityhttp://hdl.handle.net/1903/2

New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a give thesis/dissertation in DRUM

More information is available at Theses and Dissertations at University of Maryland Libraries.

Browse

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    The New Century Network: A Critical Moment for Newspapers at the Dawn of the Internet
    (2013) Speer, John C.; Chinoy, Ira; Journalism; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    This thesis is a case study of established media during a period of rapid technological change involving new media. It examines the New Century Network (NCN), a consortium of nine companies that published more than 100 newspapers, including the New York Times and the Washington Post. Formed in 1995, NCN sought to create an online affiliate network linked to a national advertising platform. Reasons typically given for the consortium's demise include the number of participants, primitive technology and the egos of those involved. But previous accounts have largely ignored a significant paradox. Decades before the Internet, newspapers had faced emergent technologies and remained profitable. This thesis argues a defensive posture assumed by newspaper leaders limited their ability to capitalize on potentially groundbreaking ideas that arose out of NCN. These possibilities included a nascent but abandoned effort to use Internet search as a means of maintaining control of newspapers rich content.