Theses and Dissertations from UMD

Permanent URI for this communityhttp://hdl.handle.net/1903/2

New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a give thesis/dissertation in DRUM

More information is available at Theses and Dissertations at University of Maryland Libraries.

Browse

Filters

20051

Settings

Author: search.filters.author.Grammer, Eric MatthewSubject: search.filters.subject.intercultural

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    An Exploration of the Generic Principles of Public Relations Excellence in Australia, Italy, Mauritius, and Uganda
    (2005-08-02) Grammer, Eric Matthew; Grunig, Larissa A.; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    A topic of much recent debate among the public relations discipline is the lack of research on how public relations should be practiced internationally. A mixed-mode survey utilizing e-mail, surface mail, and online questionnaires, this study examines the Excellence Theory in public relations in four culturally, geographically, and economically diverse countries. Data collected from 285 participants in Australia, Italy, Mauritius, and Uganda suggests the Global Excellence Theory of generic principles and specific applications is applicable worldwide. Specifically, this study illustrates the importance of public relations' involvement in organizational strategic management through two-way, research-based contributions. Results from this cross-national survey also provide further support for the theoretical dimensions of public relations models and has theoretical implications on the use of the Internet as a research tool for public relations scholars and professionals.