Theses and Dissertations from UMD

Permanent URI for this communityhttp://hdl.handle.net/1903/2

New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a give thesis/dissertation in DRUM

More information is available at Theses and Dissertations at University of Maryland Libraries.

Browse

Filters

20091

Settings

Author: search.filters.author.Bernat, Cory A.Subject: search.filters.subject.advertising

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    "Beans are Bullets" and "Of Course I Can!" Exhibiting War-Era Posters from the Collection of the National Agriculture Library
    (2009) Bernat, Cory A.; Freund, David M; History; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    An exhibit of food and agriculture posters in the Special Collection of the National Agriculture Library will display posters from World Wars I and II side by side. What did these messages look like and how did they change over time? Public servants produced the earlier WWI posters to reflect "reason-why" approaches to mass communication. During WWII, the Advertising Council's business-minded admen produced posters with their techniques for modern advertising and mass persuasion. Poster text shortened, the tone lightened and images were more frequent and splashier. This collection of posters bears witness to the professionalization and rising influence of the advertising industry in the 1920s and 30s, and reveals the agendas of the creators and their assumptions about homefront populations. The posters raise questions about the sources and ambitions of government sponsored messages designed to encourage cooperation with war efforts and modify homefront behavior.