Theses and Dissertations from UMD

Permanent URI for this communityhttp://hdl.handle.net/1903/2

New submissions to the thesis/dissertation collections are added automatically as they are received from the Graduate School. Currently, the Graduate School deposits all theses and dissertations from a given semester after the official graduation date. This means that there may be up to a 4 month delay in the appearance of a give thesis/dissertation in DRUM

More information is available at Theses and Dissertations at University of Maryland Libraries.

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Author: search.filters.author.Becker, Lindsay EllenSubject: search.filters.subject.public relations

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    "There is nothing so practical as a good theory," or is there?: Public relations practitioners' perspectives on public relations scholarship and its usefulness
    (2007-04-29) Becker, Lindsay Ellen; Toth, Elizabeth L.; Communication; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    The purpose of this study was to better understand the disconnect between public relations scholars and practitioners from the practitioner point-of-view using qualitative in-depth interviews with 20 public relations practitioners. The study examines the extent to which they make meaning of public relations scholarship and its usefulness. Findings suggest that practitioners are largely unaware of public relations scholarship and generally do not find academic research useful. However, practitioners did consider academic research important for solving problems and thought it could become more useful if scholars translate it. This study identifies the importance of forging relationships between public relations scholars and practitioners. Practical implications include making academic research user-friendly and having public relations scholars provide outreach to practitioners.