Logistics, Business & Public Policy Theses and Dissertations

Permanent URI for this collectionhttp://hdl.handle.net/1903/2788

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    The Impact of Omnichannel Operations on Firm Performance
    (2020) Ren, Xinyi; Evers, Philip T; Business and Management: Logistics, Business & Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    This dissertation examines the impact of two different omnichannel strategies that firms can undertake to maintain and expand their competitive positions. These strategies range from the integration of information provided across different channels to the establishment of a new brick-and-mortar (B&M) retail format. Specifically, my research questions center on how firms can benefit from omnichannel operations and the potential costs that come with these strategies. The underlying mechanisms between customer demand, order fulfillment, and inventory management are studied using econometric analysis and data analytics based on a large proprietary dataset collected from the retail industry. The first essay empirically examines the value of pop-up stores with respect to their ability to drive customer demand and fulfill orders. A comparison is also made between pop-up retailing and traditional “permanent” B&M retailing. Building on a quasi-field experiment, I find that having pop-up stores leads to an increase in the overall demand both during and after operations, indicating a spillover effect on demand that goes beyond the pop-up store's limited operational window. From a fulfillment perspective, customers shift from the online channel to pop-up stores when they have urgency in acquiring the purchase. Finally, the results reveal that pop-up stores are not as effective as permanent stores in generating demand; however, the trade-off between revenue and cost still makes pop-up stores an attractive retail format, especially when exploring markets with modest potential. The second essay demonstrates the impact of sharing B&M store product availability on a firm’s website. Specific attention is given to the scenario where a product assortment discrepancy exists across channels, which aligns with the trend of B&M stores getting smaller in order to reduce operational costs. Using a difference-in-differences approach, I find that this information integration strategy leads to an increase in overall sales. At a channel level, customers shift from the B&M channel to the online channel for a wider product selection, except when purchasing products that are associated with high uncertainty. I further evaluate whether the above effects are sensitive to customer-related characteristics and find that both customer distance to store and customer basket size affect the way one responds to the information about in-store product availability and the product assortment gap between channels.
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    THE IMPACT OF EXECUTIVES WITH SUPPLY CHAIN AND OPERATIONS MANAGEMENT EXPERIENCE ON THE FIRM’S SUPPLY PORTFOLIO MANAGEMENT AND INVENTORY INVESTMENTS
    (2020) DLima, Rohan Savio; Corsi, Thomas M; Business and Management: Logistics, Business & Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    The two essays of this dissertation focus on the influence of supply chain and operations management executives on the firm’s supply chain strategies. Essay 1 focuses on the differences in the supply chain and operations management role and investigates how these differences impact the firm’s supplier portfolio management strategies. Essay 2, in turn, investigates the impact of a chief supply chain officer on a firm’s inventory investment when the firm pursues a global sourcing strategy. Both Essays 1 and 2 leverage archival data and econometric data analysis to further the debate in supply chain and operations management research. Essay 1 of the dissertation is grounded in upper echelons theory (UET) and analyzes how differences in the supply chain and operations managers on the firm’s top management team (TMT) impact the firm’s strategic supplier portfolio management (SPM). Strategic SPM requires the firm to set up plans for its supply base as a whole as well as the individual relationships with its suppliers. Two of the key aspects of this are the firm’s geographic sourcing strategy that impacts the firm’s supply base and the firm’s supplier relationship strategy that impacts the firm’s relationships with its individual suppliers. These strategic choices impact the firm’s supply chain and operations and will thus be influenced by the supply chain and operations managers on the firm’s TMT. At the same time, the main difference between supply chain management and operations management lies in the focus of each of these disciplines – operations management emphasizes optimizing the firm’s internal cross-functional processes, while supply chain management centers on optimizing processes within the context of the firm as a part of the whole supply chain. So, leveraging UET, I argue that these differences lead the supply chain and operations managers to significantly different strategic SPM decisions. To assess the validity of my claims, I use various econometric techniques to analyze a panel dataset of 14,530 observations of buyer-supplier dyads over four years. This panel dataset is based on consolidated data from Compustat, Bloomberg’s SPLC module and Bloomberg’s executive database. The results provide consistent support for the hypothesized theory that the differences in supply chain and operations management lead to significantly different outcomes. Essay 2 of my dissertation juxtaposes agency theory and upper echelons theory (UET) to analyze how a chief supply chain officer (CSCO) on a firm’s top management team impacts its inventory investment when it pursues a global sourcing strategy. Using Agency Theory, I argue that firm’s pursuing a global sourcing strategy are exposed to increased supply uncertainty from risk sharing and agency problems. This increased uncertainty leads to a need for increased inventory buffers. Next, supported by UET, I build my hypothesis that a CSCO on the TMT results in lower inventory investments by focusing on reducing the firm’s exposure to uncertainties. Furthermore, given their insights into supply chain relationships, CSCOs are uniquely suited to improve collaboration, coordination and information sharing with its global sourcing partners, leading to lower uncertainties and thus lower inventories. To assess the validity of my claims, I use different econometric techniques to analyze a panel dataset of 2,883 observations over five years. I assembled this panel dataset by consolidating data from Compustat, Bloomberg’s SPLC module and Bloomberg’s executive database. I demonstrate that firms with a chief supply chain officer on their TMT have lower inventory investments when the firm pursues a global sourcing strategy.
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    Buy Now, Think Later: Product Returns and Firm Performance
    (2018) Pritchard, Alan Matthew; Windle, Robert J.; Evers, Philip T.; Business and Management: Logistics, Business & Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    This dissertation studies the short-term and long-term impacts of return policies and feedback text on firm performance. Archival data, text analytics, and econometric analysis are used to further develop signaling theory, transaction cost economics, and procedural justice theory in operations, logistics, and supply chain management. The first essay is motivated by the ambiguity of prior research on the relationship between return policies and demand in the online setting. The return policy components that impact landed prices are identified and the relationships between terms of sale and demand are studied. After controlling for price, a lenient return policy is found to signal the unobservable quality of the seller’s product and demonstrate their capability to properly handle sales, shipping, and returns. A lenient return policy also helps mitigate customers’ risk associated with a mismatch between the product and their expectations and is shown to be positively associated with landed price and demand. The second essay demonstrates that the impact of a customer’s satisfaction or dissatisfaction with a seller or their product extends to other customers when their satisfaction or dissatisfaction becomes public knowledge, impacting sellers’ future demand. The impact of negative, trust revoking feedback is shown to differ from the impact of non-trust revoking, negative feedback, such as nonspecific complaints and complaints about price. In other words, the text associated with numerical feedback ratings determines the strength of the negative rating’s impact. Moreover, it is shown that negative feedback can be altered and even counteracted with a satisfactory service recovery, while the variance of complaint types in sellers’ feedback histories is negatively associated with demand. Overall, this dissertation demonstrates the benefits of two signals of quality: a lenient return policy and positive feedback history. Methodological contributions include the use of two original datasets and the combination of text analytics and regression analysis to inform managerial decisions. Managerial implications suggest that firms should take the leniency of their return policies and the strength of their online reputations into consideration when pricing and estimating demand.
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    The Impact of Executives with Supply Chain Management and Operations Management Experience on Recall Performance and Risk Management
    (2017) Paraskevas, John-Patrick; Grimm, Curtis; Corsi, Thomas; Business and Management: Logistics, Business & Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    This dissertation investigates the impact of the growing presence of executives with supply chain management and operations management (SCOM) experience on the top management team. My dissertation focuses on two major strategic areas in which an executive with SCOM experience may influence firm strategy and firm performance. The first area I have chosen to study is a firm's propensity to engage in product recalls along with their responsiveness to the quality glitches that lead to recall. The second area of study is risk and resilience within a firm’s supply chain. Essay 1 explores the impact of an executive with SCOM experience on product recall propensity and firm responsiveness. We utilize a unique dataset collected from multiple sources on executives’ backgrounds and product recalls, and we find that firms having top management executives with SCOM backgrounds have fewer recalls and faster recall responsiveness. The findings also indicate that the shortened speed to recall is enhanced when a firm engages in a proactive recall strategy. The second essay studies the impact of top executives with SCOM experience as well as top executives with finance experience. We then propose original hypotheses regarding the impact of these two forms of experience on the firm’s supply chain risk profile. We utilize a dataset of manufacturing locations over a three-year period. Our findings indicate that firms with SCOM experience on their top management teams have lower levels of location risk and higher levels of resilience at their production locations. On the other hand our findings indicate that firms with top management teams with finance experience are more likely to take on location risk at their production locations but are similar to firms with SCOM on their top management team in that they also have high levels of resilience. Lastly we explore the impact of an SCOM executive when the firm uses offshore production. My findings for both essays contribute to upper echelons theory (UET) by proposing and testing novel hypotheses regarding the impact of the presence of executives with SCOM experience and finance experience on recall performance and supply chain risk management.
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    Two Esays on Trust in Supply Chain Management
    (2011) Ozpolat, Koray; Dresner, Martin E.; Business and Management: Logistics, Business & Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    In this dissertation, I propose that trust is an important yet under-studied concept in supply chain relationships both upstream in a Business-To-Business (B2B) context and downstream in a Business-To-Consumer (B2C) context. In the first essay, I investigate the evolution of trust in buyer-supplier relationships in a VMI setting. Supply chain management literature is rich in pointing to the benefits generated by collaborative supply chain arrangements, however recently the dark side of these collaborative relationships has been reported as well. To the best of our knowledge, our study is the first to bring in a new dimension - "length of the relationship" to these research models. Using survey data collected from distributors that use VMI, we find that longer relationships are associated with lower levels of distributor trust in the manufacturer. This erosion of trust over time is fully mediated by the distributors' experience of psychological contract violation. Our findings demonstrate that good inventory performance may not be sufficient to maintain trust in VMI relationships, but regular communication between parties, as well as nonverbal documented agreements, may also be needed to maintain trust. In the second part of the dissertation, I study the effectiveness of third-party trust seals that have emerged as a prominent mechanism to enhance trust in B2C online markets. Despite their common use by practitioners, systematic research studies of the effectiveness of trust signals are scarce. Exploiting a unique dataset of over a quarter million transactions across 493 online retailers, this study empirically measures the value and effectiveness of trust seals on the likelihood of purchase by shoppers. The dataset is collected from a randomized field experiment by a large trust seal provider, which enables us to infer the causal impacts of the presence of a trust seal. It is found that the presence of the online trust seal increases the odds of completion of purchase. I further find that online trust seals serve as partial substitutes for both shopper experience and seller size, which makes the seal more useful for first time visitors at a web site and also for smaller online retailers. Interestingly, the effect of the number of trust seals is subject to diminishing marginal returns, such that the presence of additional seals does not necessarily increase cart completion rates.
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    THE IMPACT OF CULTURAL DIFFERENCES ON BUYER-SUPPLIER RELATIONSHIPS.
    (2010) Ribbink, Dina; Grimm, Curtis M; Business and Management: Logistics, Business & Public Policy; Digital Repository at the University of Maryland; University of Maryland (College Park, Md.)
    In today's economy, an ever-increasing number of companies are dealing with partners from across the world giving rise to the need to understand the impact of cultural differences on business interactions. This dissertation uses two different approaches to investigate the impact of culture in buyer supplier relationships. The first study researches the effect of cultural differences in contractual buyer-supplier agreements using transaction cost as a theoretic lens. A large number of relationships translate into contracts between partners, but very few studies have investigated the effect of cultural differences on these written agreements: This research looks at the level of contract completeness and the option to renegotiate the contract as outcome variables. The study investigates the impact of cultural difference in buyer-supplier relationships using Hofstede's cultural dimensions. The main finding is that contract completeness increases as the cultural gap between the buyer and supplier widens. The results for individual culture dimensions on contract completeness are mixed. Cultural distance impacts the option of renegotiation but the individual dimensions fail to have an effect. Finally, asset specificity has the expected positive effect on the level of contract completeness and the option to renegotiate, while more frequent transactions result in lower levels of contract completeness and fewer options to renegotiate. Overall, these findings emphasize that cultural background is a factor in contractual buyer supplier relationships and need to be taken into account in global supply chain management. The second essay investigates the impact of cultural differences in the context of dyadic buyer-supplier negotiations. It looks at the moderating effect of culture. The study uses an experimental design to investigate these issues. In the simulation negotiation, participants, classified by their country of origin, are asked to take on the role of either a buyer or a seller. They negotiate prices and quality levels for three products. This study finds that cultural differences within the negotiation dyad reduce joint profits when compared to dyads of participants with similar cultural backgrounds. Cultural differences weaken the effect of trust and opportunism on joint profits. Overall, this study concludes that cultural differences as encountered in day-to-day business interactions in global supply chains impose greater challenges.