Minority Health and Health Equity Archive

Permanent URI for this collectionhttp://hdl.handle.net/1903/21769

Welcome to the Minority Health and Health Equity Archive (MHHEA), an electronic archive for digital resource materials in the fields of minority health and health disparities research and policy. It is offered as a no-charge resource to the public, academic scholars and health science researchers interested in the elimination of racial and ethnic health disparities.

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Author: search.filters.author.Andrade, Jr., JoseSubject: search.filters.subject.Population Models

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    Spreading Gossip in Social Networks
    (2007) Lind, Pedro; da Silva, Luciano; Andrade, Jr., Jose; Herrmann, Hans
    We study a simple model of information propagation in social networks, where two quantities are introduced:the spread factor, which measures the average maximal reachability of the neighbors of a given node that interchange information among each other, and the spreading time needed for the information to reach such a fraction of nodes. When the information refers to a particular node at which both quantities are measured, the model can be taken as a model for gossip propagation. In this context, we apply the model to real empirical networks of social acquaintances and compare the underlying spreading dynamics with different types of scale-free and small-world networks. We find that the number of friendship connections strongly influences the probability of being gossiped. Finally, we discuss how the spread factor is able to be applied to other situations.