An Exploration of the Generic Principles of Public Relations Excellence in Australia, Italy, Mauritius, and Uganda

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dc.contributor.advisorGrunig, Larissa A.en_US
dc.contributor.authorGrammer, Eric Matthewen_US
dc.contributor.departmentCommunicationen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2005-10-11T10:25:42Z
dc.date.available2005-10-11T10:25:42Z
dc.date.issued2005-08-02en_US
dc.description.abstractA topic of much recent debate among the public relations discipline is the lack of research on how public relations should be practiced internationally. A mixed-mode survey utilizing e-mail, surface mail, and online questionnaires, this study examines the Excellence Theory in public relations in four culturally, geographically, and economically diverse countries. Data collected from 285 participants in Australia, Italy, Mauritius, and Uganda suggests the Global Excellence Theory of generic principles and specific applications is applicable worldwide. Specifically, this study illustrates the importance of public relations' involvement in organizational strategic management through two-way, research-based contributions. Results from this cross-national survey also provide further support for the theoretical dimensions of public relations models and has theoretical implications on the use of the Internet as a research tool for public relations scholars and professionals.en_US
dc.format.extent1557915 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1903/2926
dc.language.isoen_US
dc.subject.pqcontrolledSpeech Communicationen_US
dc.subject.pqcontrolledMass Communicationsen_US
dc.subject.pqcontrolledJournalismen_US
dc.subject.pquncontrolledinternational public relationsen_US
dc.subject.pquncontrolledinterculturalen_US
dc.subject.pquncontrolledexcellenceen_US
dc.subject.pquncontrolledGrunigen_US
dc.titleAn Exploration of the Generic Principles of Public Relations Excellence in Australia, Italy, Mauritius, and Ugandaen_US
dc.typeThesisen_US

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