Modeling the Dynamics of Opinion Formation and Propagation: An Application to Market Adoption of Transportation Services

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dc.contributor.advisorMahmassani, Hani S.en_US
dc.contributor.authorKozuki, Aaron T.C.Y.en_US
dc.contributor.departmentCivil Engineeringen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2008-04-22T16:01:01Z
dc.date.available2008-04-22T16:01:01Z
dc.date.issued2007-08-29en_US
dc.description.abstractThe objective of this research is to present a model that utilizes social and learning mechanisms to first explore the underlying dynamics of opinion formation and propagation, and then applies those mechanisms to an application of freight mode choice to investigate the effect that opinions have on choice set considerations, attribute perceptions, and the market adoption of a new rail freight service. Primary contributions of this research include the explicit modeling of social and learning mechanisms and their effects on opinion formation and propagation, the evolution of these opinions over time, and an exploration of the role that opinion dynamics have in choice processes. Research findings will offer insight to the process of evolving attitudes, perceptions, and opinions and the effects on individuals' judgment and decision making. It will also offer insight to the effects of attribute distortion on decision making.en_US
dc.format.extent4875382 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1903/7588
dc.language.isoen_US
dc.subject.pqcontrolledEngineering, Civilen_US
dc.subject.pqcontrolledTransportationen_US
dc.subject.pquncontrolledOpinion Dynamicsen_US
dc.subject.pquncontrolledChoice Processesen_US
dc.subject.pquncontrolledChoice Set Formationen_US
dc.subject.pquncontrolledSocial Mechanismsen_US
dc.subject.pquncontrolledSocial Networksen_US
dc.subject.pquncontrolledFreight Mode Choiceen_US
dc.titleModeling the Dynamics of Opinion Formation and Propagation: An Application to Market Adoption of Transportation Servicesen_US
dc.typeThesisen_US

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