Spreading Gossip in Social Networks

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dc.contributor.authorLind, Pedro
dc.contributor.authorda Silva, Luciano
dc.contributor.authorAndrade, Jr., Jose
dc.contributor.authorHerrmann, Hans
dc.date.accessioned2019-08-14T15:01:58Z
dc.date.available2019-08-14T15:01:58Z
dc.date.issued2007
dc.description.abstractWe study a simple model of information propagation in social networks, where two quantities are introduced:the spread factor, which measures the average maximal reachability of the neighbors of a given node that interchange information among each other, and the spreading time needed for the information to reach such a fraction of nodes. When the information refers to a particular node at which both quantities are measured, the model can be taken as a model for gossip propagation. In this context, we apply the model to real empirical networks of social acquaintances and compare the underlying spreading dynamics with different types of scale-free and small-world networks. We find that the number of friendship connections strongly influences the probability of being gossiped. Finally, we discuss how the spread factor is able to be applied to other situations.
dc.description.urihttps://journals.aps.org/pre/abstract/10.1103/PhysRevE.76.036117
dc.identifierhttps://doi.org/10.13016/5kbn-5aaj
dc.identifier.citationLind, Pedro and da Silva, Luciano and Andrade, Jr., Jose and Herrmann, Hans (2007) Spreading Gossip in Social Networks. PHYSICAL REVIEW E, 76. 036117-1.
dc.identifier.otherEprint ID 1298
dc.identifier.urihttp://hdl.handle.net/1903/23122
dc.subjectResearch
dc.subjectPopulation Models
dc.subjectsocial networks computer model
dc.titleSpreading Gossip in Social Networks
dc.typeArticle

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