Public Relations and MNCs' Corporate Social Responsibility: From A Developing Country's Perspective

Simple item page
dc.contributor.advisorToth, Elizabethen_US
dc.contributor.authorShen, Hongmeien_US
dc.contributor.departmentCommunicationen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2007-02-28T06:30:32Z
dc.date.available2007-02-28T06:30:32Z
dc.date.issued2006-12-05en_US
dc.description.abstractAmongst heated discussions of multinational companies' social responsibilities, the study examined a three-dimensional model (Arthaud-Day, 2005) of social responsibility management by multinational corporations operating in a developing country--China, and further built an enhanced understanding in public relations and CSR. Eighteen participants (half communicators, half employees) from eight multinationals were interviewed over the telephone. Results identified two types of strategic orientations--global and transnational and four universal CSR issues (the underprivileged, education, environment, and community). Results also showed a dominant perception of public relations as "publicity" or "media relations," and communication at best. But most communicators and employees suggested a strategic role for public relations in managing their companies' CSR strategies. Specifically, the public relations function was proposed to act as coordinator, leader in formulation, implementation and evaluation process, or a helping hand for the human resources function. Other cultural nuances and implications were also discussed.en_US
dc.format.extent777951 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1903/4306
dc.language.isoen_US
dc.subject.pqcontrolledSpeech Communicationen_US
dc.subject.pquncontrolledInternational Public Relationsen_US
dc.subject.pquncontrolledCorporate social responsibilityen_US
dc.titlePublic Relations and MNCs' Corporate Social Responsibility: From A Developing Country's Perspectiveen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
umi-umd-4004.pdf
Size:
759.72 KB
Format:
Adobe Portable Document Format
Download

Collections

UMD Theses and Dissertations
Communication Theses and Dissertations